MKT 319
Practice Exam
Click
Link Below To Buy:
Contact Us:
Hwcoursehelp@gmail.com
Please circle the most appropriate response.
1. What do Expedia,
Travelocity, and Priceline have in common?
a. They are three websites that use the
same Internet service provider (ISP).
b. They are companies that use reverse
auctions to sell their merchandise.
c. They are three online websites that only
sell to businesses.
d. They are all franchise operations that
operate in the business-to-business market only.
e. They are the
three leading online travel websites.
2. Barter is the
practice of exchanging goods and services for other goods and services rather
than for:
a. value.
b. perceptions.
c. money.
d. promises.
e. tariffs.
3. Loss-leader pricing is:
a. a pricing method where the price the
seller quotes includes all transportation costs.
b. setting the same price for similar customers
who buy the same product and quantities under the same conditions.
c. deliberately selling a product below
its customary price to attract attention to it.
d. a method of pricing based on a
product's tradition, standardized channel of distribution, or other competitive
factors.
e. pricing based on intensity of customer
demand.
4. Using __________, many retailers deliberately sell
products below their normal prices (and sometimes below cost) to attract
attention and induce additional store traffic.
a. customary pricing
b. above-market pricing
c. loss-leader pricing
d. prestige pricing
e. skimming pricing
5. A
type of retail outlet that focuses on one type of product at very competitive
prices and often dominates the market is called a:
a. general merchandise store.
b. specialty outlet.
c. hypermarket.
d. category killer.
e. regional dominator.
6. __________
is any paid form of nonpersonal communication about an organization, good,
service, or idea by an identified sponsor.
a. Publicity
b. Sales promotion
c. Advertising
d. Personal selling
7. __________
advertisements are competitive advertisements that show the relative strength
of one brand over another.
a. Advocacy
b. Competitive institutional
c. Reminder
d. Comparative
e. Differentiation
8. Frequency
is defined as the:
a. number of different advertisements,
sales promotions, or publicity events in a promotional campaign of a marketing
program.
b. total number of times an advertisement is
broadcast on network and cable television or radio.
c. number of times an advertisement must
be shown before a given percentage of the audience can recall key points of
information.
d. number of times an advertisement can be
shown before it begins to lose effectiveness.
e. average number of times a person in the
target audience is exposed to an advertisement.
9. Because
consumers often do not pay close attention to advertising messages, advertisers
want to reach the same audience more than once.
The average number of times a person in the target audience is exposed
to a message or advertisement is called:
a. parity.
b. reach.
c. frequency.
d. rating.
e. gross rating points.
10. The
owners of a small toy store had a limited advertising budget. As such, the owners of the store were very
concerned with spending their advertising dollars wisely. One of their primary advertising concerns was
to expose customers in a limited market area to their advertising messages as
often as possible. The owners of the toy
store were concerned with:
a. reach.
b. frequency.
c. gross rating points.
d. cost per thousand.
e. advertising themes.
11.. One
of the advantages associated with television as an advertising medium is that
it:
a. has a short exposure time.
b. can target specific audiences.
c. is a low-cost medium.
d. has an unlimited amount of advertising
time available.
e. can be used to convey complex messages.
12. One
of the advantages associated with radio as an advertising medium is that it:
a. has a long exposure time.
b. can target specific audiences.
c. has a perishable message.
d. has an unlimited amount of advertising
time available.
e. is difficult to convey complex
messages.
13. One
reason for using magazines as an advertising medium is:
a. magazines have distinct profiles for
well-defined target audiences.
b. it takes a long time to place the ad.
c. its high costs.
d. it reaches extremely large audiences.
e. All of the above statements are reasons
to use magazines as an advertising medium.
14. Pricing
designed to drive a competitor out of the market place is
a. legal in all
cases
b. referred to
as pre-emptive pricing
c. referred to
as predatory pricing
d. legal so
long as it is accurate
Please respond to the following statements as either TRUE or
FALSE.
15. HER Energy
Drink was a tremendous marketing success.
16. An
entrepreneur is a person who invest, but does not assume the risks to set up
and operate a profitable business.
17. Advertising
is any form of nonpersonal communication about an organization, a good, a
service, or an idea by an identified sponsor.
18. Procter and
Gamble successfully segmented the laundry market into one segment with its Tide
product.
19. Shops on
Second Street in Long Beach, Melrose Avenue in Los Angeles, and independent
retail shops in Palmdale illustrate various marketing niches by retailers.
20. Product
placement is a form of advertising seen on television and I movie
theatres.
21. Entrepreneurs
tend to be very conservative and think inside the box.
22. The 4 P’s of
marketing are price, prestige, primary market, and production.
23. Staples and
Home Depot are examples of retail category killers.
24. Predatory
pricing is legal in all 50 states.
25. Using Jaguar
and Aston Martin cars in James Bond movies is an example of product
placement.
26. Prestige
pricing involves setting a very low price so that status or quality conscious
consumers will be attracted to the product.
27. The purpose
of loss leader pricing is to attract customers in hopes they will buy other
products as well, including discretionary products with high mark-ups.
28. Segmenting
the market is rarely a good idea in today’s marketplace.
29. Online
retailing is decreasing in the United States.
30. Pricing is
sometimes based on the perceived value on the part of the consumer.
No comments:
Post a Comment