MKTG340 Unit 1 Individual Project

MKTG340 Unit 1 Individual Project

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Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Part 1: Define Branding. 

            Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. This section of the paper must contain research - which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence.  If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence.   Begin by defining branding. Do not copy a definition from a marketing dictionary or website, look for a definition of branding in an article in the library's full-text databases. Explore how MPR supports the branding effort. Define the four types of values used in brand messaging (reputation, relationship, experiential, and symbolic value). Do not copy a definition from a marketing dictionary or website, look in your text and in articles in the library's full-text databases. Part 1 of the paper should be 2 pages in length and must use research from your course text and the library's full-text databases. No quotations are permitted in this section.

Part 1: Explore How MPR Supports the Branding Effort.