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Course Project: Planning and Carrying Out a Tourism Activity
The course project for this class will entail your plan to carry
out a tourism activity that focuses on one of the
following themes:
Event Tourism Ecotourism
Gay, Lesbian, Transgender Tourism Leisure Tourism
Ethnic Travel Religious tourism
Timesharing Sports Tourism
Educational Tourism Cruise
You are to select one of the above topics and submit a
well-thought-out proposal for a trip, taking in
consideration the cost of the program, the characteristics and
needs of the target audience, and the learning
goals of the activity. You will also need to prepare a marketing
piece to sell the activity to your target market
and build excitement for the trip.
Components of the Course
Project Rationale
How and why did you choose the activity?
What research did you conduct to arrive at this decision?
What demographic and data did you use to help with your decision?
Goals
What do you hope to achieve with this trip?
Do you believe this plan
will succeed in the long run?
Create a SWOT analysis.
Overall Plan
Overview of the program
Itinerary
Logistics
Cost
Competitor information: are there other providers already doing
this?
Troubleshooting
Potential problems
Staffing, resources, and facilities needed
Participant and staff safety
Marketing Plan
How will you market your trip to your demographics?
What are some challenges you are expecting in the area of
marketing?
You will need to create an elaborate marketing plan for this part
of the project.
Evaluation
How will you determine that you achieved your goals?
How will you evaluate your participant response?
Is this trip profitable? What can you do to make it even more
profitable?
Milestones
Course Project Part 1 – due Week 2 – 60 pts: submit y 1. our
rationale and goals
2. Course Project Part 2 – due Week 4 – 60 pts: submit your plan
and troubleshooting
3. Course Project Part 3 – due Week 6 – 60 pts: submit your
marketing plan and evaluation
Each part of the Course Project should be at least 1,200 words in
length.
Each part of the Course Project should be accompanied by a cover
page and APA source citation at the end.
Category
Points % Description
Documentation
and
Formatting
6
10%
Completion
of paper to be focused on the review of the best
practices
included below and the instruction above.
Organization
and
Cohesiveness
9
15%
The
logical order of the content will be derived from best
practices
listed below. The content will be properly subdivided Category
Points % Description
into
sections derived from this document.
Editing
9 15%
A
quality paper will be free of any spelling, punctuation, or
grammatical
errors. Sentences and paragraphs will be clear,
concise,
and factually correct.
Content
36 60%
A
quality paper will have significant scope and depth of
research
to support any statements. Relevant illustration or
examples
are encouraged. A quality project will employ sound
use
of reasoning and logic to reinforce conclusions.
Total
60 100%
A
quality paper will meet or exceed all of the above
requirements.
Best
Practices
Cover
Page for each part: Include the course name and number, who you
prepared the paper for, your
name,
and the date.
Body
of Your Report: Use a header titled with the name of your
project. Example: "Trip Marketing Plan."
Then
proceed to break out the main ideas.
State
the main ideas: State major points in each idea, and provide
evidence. Break out each main idea you
will
use in the body of your paper. Show some type of division, such as separate
sections that are labeled,
separate
groups of paragraphs, or headers. You should include the information you found
during your
research
and investigation.
Work Cited: Use APA format.
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