GC-MKT
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GC-MKT 245 Entire Course
MKT 245 Grand Canyon Week 1 Discussion 1
Identify and describe 3 or more distinct market segments within a
specific industry, such as aerospace or automobile manufacturing. What
differences are apparent? Why would this matter to a marketer?
MKT 245 Grand Canyon Week 1 Discussion 2
Identify and describe a potential ethical dilemma that a marketer
might face when segmenting a market. How might this concern be appropriately
addressed given the need to satisfy often conflicting stakeholders?
MKT 245 Grand Canyon Week 2 Discussion 1
What are the 5 stages of the consumer buying decision process? How
can you use this information to your advantage as a marketer?
MKT 245 Grand Canyon Week 2 Discussion 2
Review the motives of human behavior. Which 3 affect you most and
why? How do marketers use this information?
MKT 245 Grand Canyon Week 3 Discussion 1
What is the difference between primary and secondary market data?
What are the advantages and disadvantages of each?
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