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MKT 450 Entire Course-Gc
MKT450
Grand Canyon MKT 450 Week 1 Discussion 1
What potential issues could a business encounter if the marketing
team has not adequately researched and constructed marketing strategies that
incorporate product-marketing strategies, cash-flow and income projections? How
much emphasis must be on income projections? Could these projections alter the
proposed marketing strategies?
Grand Canyon MKT 450 Week 1 Discussion 2
What is the purpose of a strategic marketing plan? What basic
components must be included in a marketing plan?
Grand Canyon MKT 450 Week 1 Assignment Market Segment Essay
Choose a “market segment” of interest to you. An example of a
market segment is “consumers who purchase automobile insurance.” Research
demographic and psychographic information about this segment. In a 250-500 word
essay, describe the segment and what marketing opportunities you can associate
with the segment.
A minimum of 3 references are required. Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
Grand Canyon MKT 450 Week 2 Discussion 1
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