Friday 25 May 2018

ECON 600 Research Project 1



ECON 600 Research Project 1
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Assignment Instructions
Complete your Research Project 1 in a Word document, APA formatted, and then submit it in the Assignment section of the classroom by midnight, EST, Day 7.
The instructions concerning this assignment as well as the grading rubric are reproduced below.
Pricing strategy varies significantly across different market structures. The pricing guidelines in a monopoly market are relatively straightforward. Since the company is the only producer offering the product, it can mark-up the price as far as the customer can bear. The pricing strategies for a producer operating in a perfect competition structure are also fairly intuitive. They are price takers, and hence price is set at the marginal cost of the product. This is due to the fact that there are many firms offering nearly identical products. However, there is optimal pricing for the market structures offering differentiated products with many competitors (oligopoly) or a few producers (monopolistic competition). These are much more complex and involved. It has been stated that differentiation in products that creates differences in customer valuation is the most prevalent type of competition. In such markets pricing strategies may include the three C’s of cost, competition, and customer.
Develop a paper detailing an analysis of market structures and relating pricing strategies that are suitable for each of these structures. Furthermore, include a real world example of pricing strategy for a specific company by identifying its market structure.
Your paper should be between 1750 and 2500 words, in APA Format and structured as follows:
Cover page with a running head ?
Abstract?
1. Perfect Competition?
 
1.1. Description?
 
1.2. Pricing Strategies?
2. Monopolistic competition?
 
2.1. Description?
 
2.2. Pricing Strategies?
3. Oligopoly ?
 
3.1. Description?
 
3.2. Pricing Strategies?
4. Monopoly?
 
4.1. Description?
 
4.2. Pricing Strategies?
5. Case Study?
6. Conclusion?
References
Your paper needs to include at least three scholarly sources, i.e. peer reviewed articles. I strongly recommend the use of the APUS library for these sources, as most acceptable resources can only be found in protected databases.



ECON 600 Research Project 1 Rubrics 
Score
Criterion
Unsatisfactory
Satisfactory
Exceptional
15%
Identification of Market Structures
Did not fully identified the market structure
Identified the industry structure correctly.
In addition to meeting the requirements ofsatisfactory, provided an analysis of each requirements i.e., number of firms, uniformity of products, ease of entry and exit.
35%
Identification of Appropriate Pricing Strategies
Did not identify appropriate pricing strategies.
Identified all appropriate pricing strategies.
In addition to identifying all appropriate pricing strategies provided a detailed analysis of which pricing strategies are appropriate to each market structures.
15%
Identification of Application of Pricing Strategies to market structures
Did not clearly identify appropriate applications of pricing strategies specifically related different market structures.
Clearly identified appropriate applications of pricing strategies specifically related different market structures.
In addition to clearly identifying applications of pricing strategies specifically related different market structures, developed a real-world example of such correlation between market structures and pricing strategies.
10%
Demonstrate Critical Thought in Analyzing Information
Does not demonstrate critical thought in the analysis of the information, or analysis is disjointed
Demonstrates critical thought in analyzing the information by presenting various perspectives on the concepts
In addition to meeting requirements ofsatisfactory,synthesizes information across concepts effectively
10%
Demonstrate Quality and Effectiveness in Written Communication
Written communication is ineffective, with numerous spelling and grammatical errors or poorly constructed sentences
Written communication is effective
In addition to meeting the requirements ofsatisfactory, the paper is engaging to the reader with concise and clear communication
10%
Adhere to APA Writing Style Requirements
Numerous errors in format, style, or reference citation
Few errors in format, style, or reference citation
Virtually no errors in format, style, or reference citation
5%
Citation
Did not provide an appropriate citation.
Provided an appropriate citation
N/A



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