ECON 600 Research Project 1
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Assignment Instructions
Complete your Research
Project 1 in a Word document, APA formatted, and then submit it in the
Assignment section of the classroom by midnight, EST, Day 7.
The instructions concerning this assignment as well as the grading rubric are reproduced below.
The instructions concerning this assignment as well as the grading rubric are reproduced below.
Pricing strategy varies significantly across different market
structures. The pricing guidelines in a monopoly market are relatively
straightforward. Since the company is the only producer offering the product,
it can mark-up the price as far as the customer can bear. The pricing
strategies for a producer operating in a perfect competition structure are also
fairly intuitive. They are price takers, and hence price is set at the marginal
cost of the product. This is due to the fact that there are many firms offering
nearly identical products. However, there is optimal pricing for the market
structures offering differentiated products with many competitors (oligopoly)
or a few producers (monopolistic competition). These are much more complex and
involved. It has been stated that differentiation in products that creates
differences in customer valuation is the most prevalent type of competition. In
such markets pricing strategies may include the three C’s of cost, competition,
and customer.
Develop a paper detailing an analysis of market structures and
relating pricing strategies that are suitable for each of these structures.
Furthermore, include a real world example of pricing strategy for a specific
company by identifying its market structure.
Your paper should be between 1750 and 2500 words, in APA Format
and structured as follows:
Cover page with a running head ?
Abstract?
1. Perfect Competition?
1.1. Description?
1.2. Pricing Strategies?
2. Monopolistic competition?
2.1. Description?
2.2. Pricing Strategies?
3. Oligopoly ?
3.1. Description?
3.2. Pricing Strategies?
4. Monopoly?
4.1. Description?
4.2. Pricing Strategies?
5. Case Study?
6. Conclusion?
References
Abstract?
1. Perfect Competition?
1.1. Description?
1.2. Pricing Strategies?
2. Monopolistic competition?
2.1. Description?
2.2. Pricing Strategies?
3. Oligopoly ?
3.1. Description?
3.2. Pricing Strategies?
4. Monopoly?
4.1. Description?
4.2. Pricing Strategies?
5. Case Study?
6. Conclusion?
References
Your paper needs to include at least three
scholarly sources, i.e. peer reviewed articles. I strongly recommend the use of
the APUS library for these sources, as most acceptable resources can only be
found in protected databases.
ECON 600 Research Project 1 Rubrics
Score
|
Criterion
|
Unsatisfactory
|
Satisfactory
|
Exceptional
|
15%
|
Identification of Market
Structures
|
Did not fully identified the market structure
|
Identified the industry structure correctly.
|
In addition to meeting the requirements ofsatisfactory, provided an analysis of each requirements
i.e., number of firms, uniformity of products, ease of entry and exit.
|
35%
|
Identification of
Appropriate Pricing Strategies
|
Did not identify appropriate pricing strategies.
|
Identified all appropriate pricing strategies.
|
In addition to identifying all appropriate pricing strategies
provided a detailed analysis of which pricing strategies are appropriate to
each market structures.
|
15%
|
Identification of
Application of Pricing Strategies to market structures
|
Did not clearly identify appropriate applications of pricing
strategies specifically related different market structures.
|
Clearly identified appropriate applications of pricing
strategies specifically related different market structures.
|
In addition to clearly identifying applications of pricing
strategies specifically related different market structures, developed a real-world
example of such correlation between market structures and pricing strategies.
|
10%
|
Demonstrate Critical
Thought in Analyzing Information
|
Does not demonstrate critical thought in the analysis of the
information, or analysis is disjointed
|
Demonstrates critical thought in analyzing the information by
presenting various perspectives on the concepts
|
In addition to meeting requirements ofsatisfactory,synthesizes information across concepts
effectively
|
10%
|
Demonstrate Quality and
Effectiveness in Written Communication
|
Written communication is ineffective, with numerous spelling and
grammatical errors or poorly constructed sentences
|
Written communication is effective
|
In addition to meeting the requirements ofsatisfactory, the
paper is engaging to the reader with concise and clear communication
|
10%
|
Adhere to APA Writing
Style Requirements
|
Numerous errors in format, style, or reference citation
|
Few errors in format, style, or reference citation
|
Virtually no errors in format, style, or reference citation
|
5%
|
Citation
|
Did not provide an appropriate citation.
|
Provided an appropriate citation
|
N/A
|
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