The Case of Patagonia
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This week, you are assuming the role of a human resources
consultant, hired by Patagonia to analyze their employees' levels of
motivation.
Your Assignment
Read the Case Application 1: Passion for the Outdoors and for
People (end of Chapter 17).
After reading the case details, prepare your report for Patagonia
managers by answering the following questions:
1. According
to Maslow's hierarchy, which basic needs does the Patagonia culture meet? What
would it be like to work at Patagonia? (Hint: Go to Patagonia’s website and
find the section on jobs.) What’s your assessment of the company’s work
environment? (20 points)
2. Use the
expectancy theory or the equity theory of motivation to explain how feeling
underpaid might affect the work of a Patagonia associate and what a manager can
do to increase the employee's motivation. (20 points)
3. What do
you think might be Patagonia’s biggest challenge in keeping employees
motivated? If you were managing a team of Patagonia employees in the retail
stores, how would you keep them motivated? (20 points)
Grading Rubric
Grading Rubric for Week 6 Case Study: Patagonia Case Study (page
531)
This case is worth 80 points. Please name your paper,
"LastName FirstName".
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Understanding
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60
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Please list each question as it is stated, then respond.
Quality of the answers to questions 1–3 will be based on the requirement that
you research your responses and cite two (2) sources in APA format for each
question. You can use your text as one (1) source, and include the use of
another (1) unique source to further support your response.
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Analysis
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10
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Correctly produced APA parenthetical citations and References
list
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Execution
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10
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Organization, spelling, and grammar
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This case is worth 80 points. Please name your paper
"LastName FirstName".
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