MIS672 Final Exam
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Final
Examination
1.
E-commerce can be defined as: -
a. the use of the Internet and the Web to
transact business.
b. the digital enablement of transactions and
processes within a firm.
c. digitally enabled commercial
transactions between and among organizations and individuals. d. both (a) and (c).
2. The
following are all unique features of e-commerce technology:
a. interactivity, global reach, information
asymmetry, personalization/customization. b.
universal standards, richness, information density, interactivity.
c. information density, universal standards,
personalization/customization, sales force-driven. d. local/regional reach, interactivity,
richness, personalization/customization.
3.
Disintermediation refers to:
a. new opportunities for middlemen to
aggregate content, products and services.
b. the disappearance of market
middlemen and the destruction of traditional distribution channels. c. hyper-competition.
d. the fact that when everyone uses the same
tool or product, all participants receive more value.
4. In
addition to the Internet and the World Wide Web, which of the following
technologies is integral to understanding e-commerce?
a. Client/server computing b. Wireless computing
c. Peer-to-peer computing d. Mainframe computing
5. Today,
the portal business model is to:_
a. serve solely as a gateway to the Internet.
b. be a destination site.
c. provide an integrated package of content
and services all in one place. d. both
(b) and (c).
6.
A/An is a company
that offers access to Internet-based software applications to other companies.
a. market creator b. ASP
c. exchange
d. portal
7. The
global scale of the Internet impacts the business environment in all of the
following ways except:__
a. it lowers costs of industry and firm
operations through production and sales efficiencies. b. it enables competition on a worldwide
scope.
c. it increases the importance of having a
local and regional sales force.
d. it lowers barriers to entry, yet greatly
expands market at the same time.
8. The
basic building blocks of the Internet include all of the following except:_
a. client/server computing.
b. the SMTP, POP, and IMAP protocols.
c. the TCP/IP communications protocol.
d. packet-switching hardware.
9. The
process of slicing digital messages into parcels, sending them along different
communication paths as they become available, and reassembling them at the
destination point is called:
a. routing.
b. the Transmission Control protocol. c. packet switching.
d. the File Transfer Protocol.
10.
Specialized computers that interconnect the thousands of computers that make up
the Internet in order to transmit message parcels along available communication
paths and on to their destinations are called:
a. transponders. b. routers.
c. servers.
d. clients.
11. A set
of rules for formatting, ordering, compressing, and error-checking messages is
called a/an:
a. algorithm. b. domain.
c. statute.
d. protocol.
12. The
Internet Layer of TCP/IP is responsible for:
a. placing packets on and receiving them from
the network medium. b. addressing,
packaging, and routing messages.
c. providing communication with the
application by acknowledging and sequencing the packets to and from the
application.
d. providing a variety of application with the
ability to access the services of the lower layers.
13.
Internet addresses (IP addresses) are currently expressed as a:
a. 32-bit number that appears as a series of
four separate numbers separated by semicolons. b. 128-bit number that appears as a series of
four separate numbers separated by periods.
c. 64-bit number that appears as a series of
four separate numbers separated by periods. d. 32-bit number that appears as a series of
four separate numbers separated by periods.
14. The
addresses used by browsers to identify the location of content on the Web are
called:
a. domain names.
b. uniform resource locators. c. IP addresses.
d. Hypertext Transfer Protocol.
15. Which
of the following statement about client/server computing is true?
a. It exploded the available communications
capacity. b. It provided communication
rules and regulations.
c. It connects multiple powerful
personal computers together in one network with one or more computers dedicated
to common functions that they all need.
d. It does not provide sufficient computing
capacity to support graphics or color.
16. Which
of the following is not an advantage of client/server computing over
centralized mainframe computing?
a. It is easy to expand capacity by adding
servers and clients.
b. It uses photonics to greatly increase
capacity and transmission speeds.
c. It is less vulnerable because the
processing load is balanced over many powerful smaller computers rather than
concentrated in a single huge computer.
d. There is less risk that a system will
completely malfunction because backup or mirror servers can
pick up the
slack if one server goes down.
17. Which
of the following protocols is used to send mail to a server?:
a. SMTP
b. FTP
c. HTTP
d. SSL
18. is a utility program that
allows you to track the path of a message you send from your client to a remote
computer on the Internet.
a. Telnet b.
Ping
c. Tracert d. Finger
19. is a set of standards
for communicating between a browser and a program running on a server that
allows for interaction between the user and server.
a. CGI
b. ColdFusion c. JavaScript d. VBScript
20. Which
of the following languages did Microsoft invent to compete with Java?
a. VBScript b. ActiveX
c. ColdFusion
d. Java Server Pages
21. Which
of the following would not be an appropriate choice for an e-commerce suite for
a medium-sized business?
a. Microsoft Commerce Server 2002 Standard
Edition
b. IBM Websphere Commerce Suite
Professional Entry edition c.
Microsoft Commerce Server 2002 Enterprise Edition
d. Blue Martini Commerce
22. Dynamic
page generation makes all of the following possible except:
a. lowered menu costs. b. market segmentation.
c. nearly cost-free price discrimination.
d. multi-browser functionality.
23. The
leading Web server software is:
a. Apache HTTP.
b. Microsoft Internet Information
Server. c. Sun.
d. Zeus.
24. Which
of the following might include a data flow diagram to describe the flow of
information for a
Web site?
a. Physical design b. Logical design c. Testing plan
d. Co-location plan
25. What
are the most important management challenges in building a successful
e-commerce site?
a. Developing a clear understanding of
business objectives and knowing how to choose the right
technology to achieve those
objectives
b. Building a site quickly
c. Building a site inexpensively
d. Choosing the right people to build the site
26. The
most popular Internet activity is:_
a. general Web surfing. b. e-mail.
c. reading news.
d. shopping online.
27. Which
of the following is an example of an integrity violation of e-commerce
security?
a. A customer denies that he or she is the
person who placed the order
b. An unauthorized person intercepts an online
communication and changes its contents c. A
Web site is not actually operated by the
entity the customer believes it to be
d. A merchant uses customer information in a
manner not intended by the customer
28. Bugbear
is an example of a:_
a. macro virus
b. script virus/worm
c. Trojan horse/worm d. file infecting virus
29.
Encryption can provide all of the following dimensions of e-commerce security
except: :
a. authentication. b. Confidentiality.
c. message integrity. d. privacy.
30. A is a software application
that acts as a filter between a company’s private network and the
Internet.
a. firewall
b. virtual private network c. proxy server
d. PPTP
31. All of
the following are used for authentication except:_
a. digital signatures.
b. certificates of authority. c. biometric devices.
d. packet filters.
32. An
account created by depositing funds and from which funds are paid out or
withdrawn as needed is a:
a. credit card account.
b. accumulating balance system. c. stored value payment system.
d. none of the above.
33. All of
the following are important federal regulations of payment systems except:_
a. Regulation Z. b. Regulation E. c. EFTA.
d. Regulation P.
34. Mondex
is an example of a:_
a. smart card.
b. digital checking payment system.
c. digital credit card.
d. digital accumulating balance payment
system.
35. All of
the following are examples of scrip except:
a. trading stamps. b. point programs. c. smart cards.
d. consumer loyalty currency.
36. Which
of the following is the major concern of Internet users about purchasing
online?
a. Security of credit card information b. Privacy of personal information
c. Shipping costs d. Product quality
37. CTR is a measure of the:
a. percentage of times an ad is
clicked. b. number of times an
ad is served.
c. number of http requests. d. number of pages viewed.
38. Acquisition rate is a measure of
the:
a. percentage of visitors who indicate
an interest in a site’s products by registering or visiting a product’s pages.
b. percentage of visitors who become
customers.
c. percentage of existing customers who
continue to buy on a regular basis.
d. percentage of shoppers who do not
return within a year after their initial purchase.
39. Microsoft’s Banner Advertising Network
is an example of a(n):
a. banner exchange.
b. superstitial network.
c. paid search engine program. d. online public relations firm.
40. All of
the following are true statements about superstitials except:
a. A superstitial does not play until
fully loaded. b. A superstitial
is a rich media ad.
c. A superstitial differs from an
interstitial in that it waits until the user clicks to another page before
popping up in a separate window.
d. A superstitial can be any screen size
display up to 900 × 500 pixels and with a file size up
to 600 KB.
41. Which of the following is the leading
industry in terms of dollars spent on online advertising?
a. Financial services b. Retail
c. Entertainment d. Travel
42. Recency refers to the:
a. percentage of customers who do not
return during the next year after an initial purchase. b. time elapsed since the last action
taken by a customer.
c. percentage of existing customers who
continue to buy on a regular basis.
d. percentage of customers who return
to the site within a year to make additional purchases.
43. Which of the following protects
original forms of expression in a tangible medium?
a. Trade secret law b. Copyright law
c. Patent law
d. Trademark law
44. Registering a domain name similar or
identical to trademarks of others to divert Web traffic to their own sites is
an example of:
a. cybersquatting. b. cyberpiracy.
c. framing.
d. metatagging.
45. Internet Corporation for Assigning
Numbers and Names (ICANN) was created during what period of the evolution of
the governance of e-commerce:_
a. the Government Control Period 1970–1994.
b. Privatization 1995–1998.
c. Self Regulation: 1995-present.
d. Government Regulation. 1998–present
46. Which of the following is a core Fair
Information Practices (FIP) principle?
a. Access/Participation b. Security
c. Choice/Consent d. Enforcement
47. Pretty Good Privacy (PGP) is an
example of a technology that enables:
a. anonymous surfing.
b. privacy policy generation. c. anonymous remailing.
d. secure e-mail.
48. Which of the following e-commerce
technology dimensions opens up the possibility of intensive invasion of privacy
for commercial and governmental purposes?
a. Richness
b. Interactivity
c. Personalization/customization
d. Ubiquity
49. Which of the following can be used on the Web to
gather personal information:
a. search engines. b. shopping carts. c. online forms.
d. all of the above.
50. Which of the following basic
principles plays an important role in defining privacy?
a. Responsibility b. Accountability c. Liability
d. Due process
51. The placing of a cookie on a user’s
hard drive by one site that is then used by another site to sell that user
related products without the knowledge of the user is:
a. legal in the United States but
illegal in Europe. b. legal in both the United States and
Europe.
c. illegal in both the United States
and Europe.
d. illegal in the United States but
legal in Europe.
52. Which of the following laws regulates
the federal government’s collection, use and disclosure of data collected by
federal agencies and gives individuals a right to inspect and correct records
about themselves?
a. The Privacy Protection Act of 1980
b. The Computer Matching and Privacy
Protection Act of 1988 c. The
Privacy Act of 1974, as amended
d. The Freedom of Information Act of
1966
53. Which product category had the highest
market penetration rate in 2005?
a. Computer hardware/software b. Books
c. Travel
d. Music/video
54. A is a single channel Web firm that
generates almost all its revenues from online sales. a. bricks-and-clicks company
b. catalog merchant c. virtual merchant
d. manufacturer-direct firm
55. All of the following statements about
Dell are true except:
a. Dell is an example of a
manufacturer-direct firm.
b. Dell uses a supply-push model rather
than a demand-pull model. c.
Dell had almost $50 billion in revenue in 2005.
d. Dell relies on a build-to-order
manufacturing process.
56. E-loan.com is an example of a(n):
a. established lending firm moving into
the online environment. b. pure
online mortgage banker.
c. mortgage service company. d. mortgage broker.
57. Which of the following roles do Global
Distribution Systems (GDSs) play in the travel services value chain?
a. They are suppliers.
b. They are intermediaries. c. They are customers.
d. None of the above.
58. All of the following statements about
the online real estate services market are true except:
a. The major impact of Internet real
estate sites is in influencing offline decisions.
b. Real estate differs from other types
of online financial services because it is impossible to complete a property
transaction online.
c. The primary service offered by real
estate sites is a listing of house available.
d. The Internet and e-commerce had
created significant disintermediation in the real estate marketplace.
59. An provides electronic catalogs
that represent the products of thousands of direct manufacturers
a. e-distributor
b. e-procurement company c. exchange
d. industry consortium
60. An
is an
independently-owned intermediary connecting hundreds of online
suppliers
offering millions of maintenance and repair products to business firms who pay
fees to join the market.
a. e-distributor
b. e-procurement Net marketplace
c. exchange
d. industry consortium
61. A continuously links the
activities of buying, making, and moving products from suppliers to purchasing
firms, as well as order entry systems.
a. MRP system b. ERP system c. VCM system
d. Supply Chain Management (SCM) system
62. An e-procurement net marketplace is
sometimes referred to as a(n):
a. one-to-many market.
b. many-to-many market. c. many-to-few market.
d. one-to-one market.
63. All of the following statements about
EDI are true except:
a. EDI is a communications standard for
sharing business documents. b.
Virtually all large firms have EDI systems.
c. EDI systems generally serve
horizontal markets. d. EDI
systems are owned by buyers.
64. The second step in the procurement
process is to:
a. negotiate price, credit terms, etc.
b. qualify the seller and its
products.
c. issue a purchase order.
d. ship the goods.
65. The majority of inter-firm trade
involves:
a. spot purchasing of direct goods.
b. contract purchasing of indirect
goods. c. contract purchasing
of direct goods.
d. spot purchasing of indirect goods.
66. The key players in the procurement
process are the:
a. adjusters and investigators. b. administrative personnel.
c. material recording and scheduling
personnel. d. purchasing
managers.
67. Automated order entry systems
are:
a. buyer-side solutions. b. seller-side solutions.
c. hub-and-spoke systems. d. all of the above.
68. The stock market is an example of
a(n):
a. English auction.
b. group buying auction. c. Dutch auction.
d. double auction.
69. All of the following portals are in
the top four in the United States in terms of reach except:
a. AOL. b. MSN. c. Yahoo.
d. Lycos.
70. Which of the following is a community
technology that allows users to easily post messages to the entire community?
a. Chat
b. Message board
c. Instant messaging d. E-mail
71. A(n) is created by an
organization for the purpose of pursing organizational goals a. interest community
b. affinity community
c. sponsored community d. practice community
72. Which of the following generates the
largest share of media revenues?
a. Entertainment b. Television
c. Newspapers d. Radio
73. Which of the following three forms of
media account for over 80% of the hours spent consuming media?
a. Television, radio, Internet
b. Television, magazines, Internet c. Internet, radio, and newspapers
d. Television, Internet and newspapers
74. All of the following are aspects of
content convergence except:
a. industry structure. b. design.
c. Production. d. distribution.
75. Which of the following occurs first in
the process of media convergence?
a. Media integration b. Media migration
c. Media transformation d. Media maturity
76. The merger of AOL and Time Warner is
an example of:
a. technological convergence. b. content convergence.
c. industry convergence. d. none of the above.
77. A Hollywood film production company
that creates a Web site that contains free content about its forthcoming movies
is using which type of revenue model:
a. subscription. b. pay-per-view.
c. advertising. d. marketing.
78. Salon.com uses which of the following
revenue models:_
a. marketing. b. advertising.
c. pay-per-view. d. mixed.
79. An e-book that is stored on a
publisher’s server and for which purchasers pay a fee for reading on- screen is
an example of a:
a. Web-accessed e-book.
b. Web-downloadable e-book. c. print-on-demand e-book.
d. custom-published e-book.
80. The primary e-book revenue model is:_
a. advertising. b. subscription.
c. pay-per-download. d. marketing.
81. All of the following as screen display
technologies for e-books except:
a. ONIX.
b. Clear Type. c. Cool Type. d. E-Ink.
82. All of the following are e-book
formats except:
a. OEB. b. PDF.
c. TK3.
d. E-Ink.
83. Which of the following are the top
three producers of media revenues?
a. Television, Internet and newspapers
b. Television, entertainment and
newspapers c. Entertainment,
Internet, and books
d. Entertainment, books and radio
84. The online paid content audience is
growing at about a year. a. 6%
b. 11% c. 16% d. 24%
85. Which of the following forms of online
entertainment is expected to grow the fastest to 2012?
a. Film
b. Online games
c. Music downloads d. Sports
86. Which of the following media companies had
the highest 2005 revenues?
a. News Corporation b. Viacom/CBS
c. AOL/Time Warner
d. Walt Disney/ABC
87. Which of the following media companies
recently purchased MySpace.com?
a. AOL/Time Warner b. Viacom/CBS
c. Disney/ABC
d. News Corporation
88. Music download Web sites offer:
a. high user control and high user
focus. b. high user control and
low user focus.
c. low user control and high user
focus.
d. low user control and low user focus.
89. Newspapers have historically used
which of the following revenue models?
a. Marketing
b. Subscription c. Advertising
d. Pay-per-view
90. Which of the following online
newspapers charges readers a subscription fee?
a. New York Times
b. Los Angeles Times c. Washington Post
d. Wall Street Journal
91. Which of the following is an example
of technological convergence?
a. iPods
b. WebTV
c. Web-enabled cell phone d. All of the above
92. Which
of the following is a high-speed, medium-range, broadband wireless metropolitan
area network?
a. Wi-Fi
b. WiMax
c. Bluetooth d. ZigBee
93. Which of the following is a very high-speed,
fixed broadband wireless LAN technology for the business market?
a. Wi-Fi
b. Wi-Fi 5 c. Wi-Max d. ZigBee
94. Which of the following is a Web application
that enables Internet users to communicate with each other, although not in
real time.
a. Online chat
b. Online forum c. IM
d. VoIP
95. Which of the following is the fastest growing
streaming audio and video tool?
a. Microsoft’s Media Player b. Apple Quicktime
c. RealMedia Player d. Adobe Flash
96. Which
Internet telephony firm did eBay purchase in September 2005?
a. Vonage
b. Dialpad Communications c. Skype
d. Teleo
97. Which of the following allows the
consumer to enter a maximum price and the auction software automatically bids
up the goods to that maximum price in small increments?
a. Watch lists
b. Proxy bidding c. Sealed bidding d. Price
matching
98. All of the following types of auctions
have a seller bias except:_
a. Dutch-traditional.
b. Yankee auction-Internet. c. Dutch-Internet.
d. double auction.
99. All of the following types of auctions
have a buyer bias except:_
a. sealed bid auction.
b. name your own price. c. English auction.
d. group buying.
100. Which of the following is not a major trend
in B2B e-commerce in 2006?
a. Rapid growth of independent Net marketplace
exchanges
b. Rapid growth in collaborative commerce B2B
applications c. Rapid growth of
e-procurement firms
d. Rapid growth of private industrial networks
MIS672 Final Exam
Click Link Below To Buy:
Contact
Us:
Hwcoursehelp@gmail.com
Final
Examination
1.
E-commerce can be defined as: -
a. the use of the Internet and the Web to
transact business.
b. the digital enablement of transactions and
processes within a firm.
c. digitally enabled commercial
transactions between and among organizations and individuals. d. both (a) and (c).
2. The
following are all unique features of e-commerce technology:
a. interactivity, global reach, information
asymmetry, personalization/customization. b.
universal standards, richness, information density, interactivity.
c. information density, universal standards,
personalization/customization, sales force-driven. d. local/regional reach, interactivity,
richness, personalization/customization.
3.
Disintermediation refers to:
a. new opportunities for middlemen to
aggregate content, products and services.
b. the disappearance of market
middlemen and the destruction of traditional distribution channels. c. hyper-competition.
d. the fact that when everyone uses the same
tool or product, all participants receive more value.
4. In
addition to the Internet and the World Wide Web, which of the following
technologies is integral to understanding e-commerce?
a. Client/server computing b. Wireless computing
c. Peer-to-peer computing d. Mainframe computing
5. Today,
the portal business model is to:_
a. serve solely as a gateway to the Internet.
b. be a destination site.
c. provide an integrated package of content
and services all in one place. d. both
(b) and (c).
6.
A/An is a company
that offers access to Internet-based software applications to other companies.
a. market creator b. ASP
c. exchange
d. portal
7. The
global scale of the Internet impacts the business environment in all of the
following ways except:__
a. it lowers costs of industry and firm
operations through production and sales efficiencies. b. it enables competition on a worldwide
scope.
c. it increases the importance of having a
local and regional sales force.
d. it lowers barriers to entry, yet greatly
expands market at the same time.
8. The
basic building blocks of the Internet include all of the following except:_
a. client/server computing.
b. the SMTP, POP, and IMAP protocols.
c. the TCP/IP communications protocol.
d. packet-switching hardware.
9. The
process of slicing digital messages into parcels, sending them along different
communication paths as they become available, and reassembling them at the
destination point is called:
a. routing.
b. the Transmission Control protocol. c. packet switching.
d. the File Transfer Protocol.
10.
Specialized computers that interconnect the thousands of computers that make up
the Internet in order to transmit message parcels along available communication
paths and on to their destinations are called:
a. transponders. b. routers.
c. servers.
d. clients.
11. A set
of rules for formatting, ordering, compressing, and error-checking messages is
called a/an:
a. algorithm. b. domain.
c. statute.
d. protocol.
12. The
Internet Layer of TCP/IP is responsible for:
a. placing packets on and receiving them from
the network medium. b. addressing,
packaging, and routing messages.
c. providing communication with the
application by acknowledging and sequencing the packets to and from the
application.
d. providing a variety of application with the
ability to access the services of the lower layers.
13.
Internet addresses (IP addresses) are currently expressed as a:
a. 32-bit number that appears as a series of
four separate numbers separated by semicolons. b. 128-bit number that appears as a series of
four separate numbers separated by periods.
c. 64-bit number that appears as a series of
four separate numbers separated by periods. d. 32-bit number that appears as a series of
four separate numbers separated by periods.
14. The
addresses used by browsers to identify the location of content on the Web are
called:
a. domain names.
b. uniform resource locators. c. IP addresses.
d. Hypertext Transfer Protocol.
15. Which
of the following statement about client/server computing is true?
a. It exploded the available communications
capacity. b. It provided communication
rules and regulations.
c. It connects multiple powerful
personal computers together in one network with one or more computers dedicated
to common functions that they all need.
d. It does not provide sufficient computing
capacity to support graphics or color.
16. Which
of the following is not an advantage of client/server computing over
centralized mainframe computing?
a. It is easy to expand capacity by adding
servers and clients.
b. It uses photonics to greatly increase
capacity and transmission speeds.
c. It is less vulnerable because the
processing load is balanced over many powerful smaller computers rather than
concentrated in a single huge computer.
d. There is less risk that a system will
completely malfunction because backup or mirror servers can
pick up the
slack if one server goes down.
17. Which
of the following protocols is used to send mail to a server?:
a. SMTP
b. FTP
c. HTTP
d. SSL
18. is a utility program that
allows you to track the path of a message you send from your client to a remote
computer on the Internet.
a. Telnet b.
Ping
c. Tracert d. Finger
19. is a set of standards
for communicating between a browser and a program running on a server that
allows for interaction between the user and server.
a. CGI
b. ColdFusion c. JavaScript d. VBScript
20. Which
of the following languages did Microsoft invent to compete with Java?
a. VBScript b. ActiveX
c. ColdFusion
d. Java Server Pages
21. Which
of the following would not be an appropriate choice for an e-commerce suite for
a medium-sized business?
a. Microsoft Commerce Server 2002 Standard
Edition
b. IBM Websphere Commerce Suite
Professional Entry edition c.
Microsoft Commerce Server 2002 Enterprise Edition
d. Blue Martini Commerce
22. Dynamic
page generation makes all of the following possible except:
a. lowered menu costs. b. market segmentation.
c. nearly cost-free price discrimination.
d. multi-browser functionality.
23. The
leading Web server software is:
a. Apache HTTP.
b. Microsoft Internet Information
Server. c. Sun.
d. Zeus.
24. Which
of the following might include a data flow diagram to describe the flow of
information for a
Web site?
a. Physical design b. Logical design c. Testing plan
d. Co-location plan
25. What
are the most important management challenges in building a successful
e-commerce site?
a. Developing a clear understanding of
business objectives and knowing how to choose the right
technology to achieve those
objectives
b. Building a site quickly
c. Building a site inexpensively
d. Choosing the right people to build the site
26. The
most popular Internet activity is:_
a. general Web surfing. b. e-mail.
c. reading news.
d. shopping online.
27. Which
of the following is an example of an integrity violation of e-commerce
security?
a. A customer denies that he or she is the
person who placed the order
b. An unauthorized person intercepts an online
communication and changes its contents c. A
Web site is not actually operated by the
entity the customer believes it to be
d. A merchant uses customer information in a
manner not intended by the customer
28. Bugbear
is an example of a:_
a. macro virus
b. script virus/worm
c. Trojan horse/worm d. file infecting virus
29.
Encryption can provide all of the following dimensions of e-commerce security
except: :
a. authentication. b. Confidentiality.
c. message integrity. d. privacy.
30. A is a software application
that acts as a filter between a company’s private network and the
Internet.
a. firewall
b. virtual private network c. proxy server
d. PPTP
31. All of
the following are used for authentication except:_
a. digital signatures.
b. certificates of authority. c. biometric devices.
d. packet filters.
32. An
account created by depositing funds and from which funds are paid out or
withdrawn as needed is a:
a. credit card account.
b. accumulating balance system. c. stored value payment system.
d. none of the above.
33. All of
the following are important federal regulations of payment systems except:_
a. Regulation Z. b. Regulation E. c. EFTA.
d. Regulation P.
34. Mondex
is an example of a:_
a. smart card.
b. digital checking payment system.
c. digital credit card.
d. digital accumulating balance payment
system.
35. All of
the following are examples of scrip except:
a. trading stamps. b. point programs. c. smart cards.
d. consumer loyalty currency.
36. Which
of the following is the major concern of Internet users about purchasing
online?
a. Security of credit card information b. Privacy of personal information
c. Shipping costs d. Product quality
37. CTR is a measure of the:
a. percentage of times an ad is
clicked. b. number of times an
ad is served.
c. number of http requests. d. number of pages viewed.
38. Acquisition rate is a measure of
the:
a. percentage of visitors who indicate
an interest in a site’s products by registering or visiting a product’s pages.
b. percentage of visitors who become
customers.
c. percentage of existing customers who
continue to buy on a regular basis.
d. percentage of shoppers who do not
return within a year after their initial purchase.
39. Microsoft’s Banner Advertising Network
is an example of a(n):
a. banner exchange.
b. superstitial network.
c. paid search engine program. d. online public relations firm.
40. All of
the following are true statements about superstitials except:
a. A superstitial does not play until
fully loaded. b. A superstitial
is a rich media ad.
c. A superstitial differs from an
interstitial in that it waits until the user clicks to another page before
popping up in a separate window.
d. A superstitial can be any screen size
display up to 900 × 500 pixels and with a file size up
to 600 KB.
41. Which of the following is the leading
industry in terms of dollars spent on online advertising?
a. Financial services b. Retail
c. Entertainment d. Travel
42. Recency refers to the:
a. percentage of customers who do not
return during the next year after an initial purchase. b. time elapsed since the last action
taken by a customer.
c. percentage of existing customers who
continue to buy on a regular basis.
d. percentage of customers who return
to the site within a year to make additional purchases.
43. Which of the following protects
original forms of expression in a tangible medium?
a. Trade secret law b. Copyright law
c. Patent law
d. Trademark law
44. Registering a domain name similar or
identical to trademarks of others to divert Web traffic to their own sites is
an example of:
a. cybersquatting. b. cyberpiracy.
c. framing.
d. metatagging.
45. Internet Corporation for Assigning
Numbers and Names (ICANN) was created during what period of the evolution of
the governance of e-commerce:_
a. the Government Control Period 1970–1994.
b. Privatization 1995–1998.
c. Self Regulation: 1995-present.
d. Government Regulation. 1998–present
46. Which of the following is a core Fair
Information Practices (FIP) principle?
a. Access/Participation b. Security
c. Choice/Consent d. Enforcement
47. Pretty Good Privacy (PGP) is an
example of a technology that enables:
a. anonymous surfing.
b. privacy policy generation. c. anonymous remailing.
d. secure e-mail.
48. Which of the following e-commerce
technology dimensions opens up the possibility of intensive invasion of privacy
for commercial and governmental purposes?
a. Richness
b. Interactivity
c. Personalization/customization
d. Ubiquity
49. Which of the following can be used on the Web to
gather personal information:
a. search engines. b. shopping carts. c. online forms.
d. all of the above.
50. Which of the following basic
principles plays an important role in defining privacy?
a. Responsibility b. Accountability c. Liability
d. Due process
51. The placing of a cookie on a user’s
hard drive by one site that is then used by another site to sell that user
related products without the knowledge of the user is:
a. legal in the United States but
illegal in Europe. b. legal in both the United States and
Europe.
c. illegal in both the United States
and Europe.
d. illegal in the United States but
legal in Europe.
52. Which of the following laws regulates
the federal government’s collection, use and disclosure of data collected by
federal agencies and gives individuals a right to inspect and correct records
about themselves?
a. The Privacy Protection Act of 1980
b. The Computer Matching and Privacy
Protection Act of 1988 c. The
Privacy Act of 1974, as amended
d. The Freedom of Information Act of
1966
53. Which product category had the highest
market penetration rate in 2005?
a. Computer hardware/software b. Books
c. Travel
d. Music/video
54. A is a single channel Web firm that
generates almost all its revenues from online sales. a. bricks-and-clicks company
b. catalog merchant c. virtual merchant
d. manufacturer-direct firm
55. All of the following statements about
Dell are true except:
a. Dell is an example of a
manufacturer-direct firm.
b. Dell uses a supply-push model rather
than a demand-pull model. c.
Dell had almost $50 billion in revenue in 2005.
d. Dell relies on a build-to-order
manufacturing process.
56. E-loan.com is an example of a(n):
a. established lending firm moving into
the online environment. b. pure
online mortgage banker.
c. mortgage service company. d. mortgage broker.
57. Which of the following roles do Global
Distribution Systems (GDSs) play in the travel services value chain?
a. They are suppliers.
b. They are intermediaries. c. They are customers.
d. None of the above.
58. All of the following statements about
the online real estate services market are true except:
a. The major impact of Internet real
estate sites is in influencing offline decisions.
b. Real estate differs from other types
of online financial services because it is impossible to complete a property
transaction online.
c. The primary service offered by real
estate sites is a listing of house available.
d. The Internet and e-commerce had
created significant disintermediation in the real estate marketplace.
59. An provides electronic catalogs
that represent the products of thousands of direct manufacturers
a. e-distributor
b. e-procurement company c. exchange
d. industry consortium
60. An
is an
independently-owned intermediary connecting hundreds of online
suppliers
offering millions of maintenance and repair products to business firms who pay
fees to join the market.
a. e-distributor
b. e-procurement Net marketplace
c. exchange
d. industry consortium
61. A continuously links the
activities of buying, making, and moving products from suppliers to purchasing
firms, as well as order entry systems.
a. MRP system b. ERP system c. VCM system
d. Supply Chain Management (SCM) system
62. An e-procurement net marketplace is
sometimes referred to as a(n):
a. one-to-many market.
b. many-to-many market. c. many-to-few market.
d. one-to-one market.
63. All of the following statements about
EDI are true except:
a. EDI is a communications standard for
sharing business documents. b.
Virtually all large firms have EDI systems.
c. EDI systems generally serve
horizontal markets. d. EDI
systems are owned by buyers.
64. The second step in the procurement
process is to:
a. negotiate price, credit terms, etc.
b. qualify the seller and its
products.
c. issue a purchase order.
d. ship the goods.
65. The majority of inter-firm trade
involves:
a. spot purchasing of direct goods.
b. contract purchasing of indirect
goods. c. contract purchasing
of direct goods.
d. spot purchasing of indirect goods.
66. The key players in the procurement
process are the:
a. adjusters and investigators. b. administrative personnel.
c. material recording and scheduling
personnel. d. purchasing
managers.
67. Automated order entry systems
are:
a. buyer-side solutions. b. seller-side solutions.
c. hub-and-spoke systems. d. all of the above.
68. The stock market is an example of
a(n):
a. English auction.
b. group buying auction. c. Dutch auction.
d. double auction.
69. All of the following portals are in
the top four in the United States in terms of reach except:
a. AOL. b. MSN. c. Yahoo.
d. Lycos.
70. Which of the following is a community
technology that allows users to easily post messages to the entire community?
a. Chat
b. Message board
c. Instant messaging d. E-mail
71. A(n) is created by an
organization for the purpose of pursing organizational goals a. interest community
b. affinity community
c. sponsored community d. practice community
72. Which of the following generates the
largest share of media revenues?
a. Entertainment b. Television
c. Newspapers d. Radio
73. Which of the following three forms of
media account for over 80% of the hours spent consuming media?
a. Television, radio, Internet
b. Television, magazines, Internet c. Internet, radio, and newspapers
d. Television, Internet and newspapers
74. All of the following are aspects of
content convergence except:
a. industry structure. b. design.
c. Production. d. distribution.
75. Which of the following occurs first in
the process of media convergence?
a. Media integration b. Media migration
c. Media transformation d. Media maturity
76. The merger of AOL and Time Warner is
an example of:
a. technological convergence. b. content convergence.
c. industry convergence. d. none of the above.
77. A Hollywood film production company
that creates a Web site that contains free content about its forthcoming movies
is using which type of revenue model:
a. subscription. b. pay-per-view.
c. advertising. d. marketing.
78. Salon.com uses which of the following
revenue models:_
a. marketing. b. advertising.
c. pay-per-view. d. mixed.
79. An e-book that is stored on a
publisher’s server and for which purchasers pay a fee for reading on- screen is
an example of a:
a. Web-accessed e-book.
b. Web-downloadable e-book. c. print-on-demand e-book.
d. custom-published e-book.
80. The primary e-book revenue model is:_
a. advertising. b. subscription.
c. pay-per-download. d. marketing.
81. All of the following as screen display
technologies for e-books except:
a. ONIX.
b. Clear Type. c. Cool Type. d. E-Ink.
82. All of the following are e-book
formats except:
a. OEB. b. PDF.
c. TK3.
d. E-Ink.
83. Which of the following are the top
three producers of media revenues?
a. Television, Internet and newspapers
b. Television, entertainment and
newspapers c. Entertainment,
Internet, and books
d. Entertainment, books and radio
84. The online paid content audience is
growing at about a year. a. 6%
b. 11% c. 16% d. 24%
85. Which of the following forms of online
entertainment is expected to grow the fastest to 2012?
a. Film
b. Online games
c. Music downloads d. Sports
86. Which of the following media companies had
the highest 2005 revenues?
a. News Corporation b. Viacom/CBS
c. AOL/Time Warner
d. Walt Disney/ABC
87. Which of the following media companies
recently purchased MySpace.com?
a. AOL/Time Warner b. Viacom/CBS
c. Disney/ABC
d. News Corporation
88. Music download Web sites offer:
a. high user control and high user
focus. b. high user control and
low user focus.
c. low user control and high user
focus.
d. low user control and low user focus.
89. Newspapers have historically used
which of the following revenue models?
a. Marketing
b. Subscription c. Advertising
d. Pay-per-view
90. Which of the following online
newspapers charges readers a subscription fee?
a. New York Times
b. Los Angeles Times c. Washington Post
d. Wall Street Journal
91. Which of the following is an example
of technological convergence?
a. iPods
b. WebTV
c. Web-enabled cell phone d. All of the above
92. Which
of the following is a high-speed, medium-range, broadband wireless metropolitan
area network?
a. Wi-Fi
b. WiMax
c. Bluetooth d. ZigBee
93. Which of the following is a very high-speed,
fixed broadband wireless LAN technology for the business market?
a. Wi-Fi
b. Wi-Fi 5 c. Wi-Max d. ZigBee
94. Which of the following is a Web application
that enables Internet users to communicate with each other, although not in
real time.
a. Online chat
b. Online forum c. IM
d. VoIP
95. Which of the following is the fastest growing
streaming audio and video tool?
a. Microsoft’s Media Player b. Apple Quicktime
c. RealMedia Player d. Adobe Flash
96. Which
Internet telephony firm did eBay purchase in September 2005?
a. Vonage
b. Dialpad Communications c. Skype
d. Teleo
97. Which of the following allows the
consumer to enter a maximum price and the auction software automatically bids
up the goods to that maximum price in small increments?
a. Watch lists
b. Proxy bidding c. Sealed bidding d. Price
matching
98. All of the following types of auctions
have a seller bias except:_
a. Dutch-traditional.
b. Yankee auction-Internet. c. Dutch-Internet.
d. double auction.
99. All of the following types of auctions
have a buyer bias except:_
a. sealed bid auction.
b. name your own price. c. English auction.
d. group buying.
100. Which of the following is not a major trend
in B2B e-commerce in 2006?
a. Rapid growth of independent Net marketplace
exchanges
b. Rapid growth in collaborative commerce B2B
applications c. Rapid growth of
e-procurement firms
d. Rapid growth of private industrial networks
