Case Study Apple Term
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Wheelen, T. L.,
Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in
strategic management and business policy: Globalization, innovation, and
sustainability (14th ed.). Upper Saddle River, NJ: Pearson.
1. Create a case study
summary of the company you have chosen including a general overview of the
company and its external environment, a list of its current strategies and
objectives, and a financial analysis of the company using ratio analysis.
2. If the company
continues with its present strategies and objectives, where will it be in five
years?
3. If you were the CEO
of the company, what strategies would you recommend and why?
4. Describe the
competitive strategies used by the company’s main competitors. Which of these
strategies are the most effective? How can your company combat these
strategies? Support your answers.
If you paraphrase or
quote words or ideas from your course textbook or other resources, you should
cite your sources using APA guidelines. Your case analysis should be at least
eight pages in length. Please contact your instructor if you have any
questions.
Information about
accessing the Blackboard Grading Rubric for this assignment is provided below.
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