BUSI 330 Final Examcomplete solutions correct answers key Liberty University

BUSI 330 Final Examcomplete solutions correct answers key Liberty University

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Anexpanded marketing mixforservicesthatincludesthefourPs(product,price, promotion,andplaceordistribution)aswellaspeople,physicalenvironment,andprocess, isreferredtoasthe

Figure10­5aboveshowsthesequentialprocessofbuildingbrandequity.Thethirdstepis toelicittheproperconsumerresponsestoabrand'sidentityand meaning.Thisstep consistsoftwodimensions,"B"and"C,"whichstandfor and

Figure10­1aboverepresentsthestagesoftheproductlifecycle.Whatdoestheportionof thecurvelabeled"D"represent?

Whichofthefollowingproductswouldhavealow­learningproductlifecyclecurve?

Xeroxpioneered the firstportable faxmachine.In 1980,the price was$12,700.Xeroxused a(n)  (blank) pricingstrategytohelprecoveritsresearchanddevelopmentcosts

Whichofthefollowingoccursduringthedeclinestageoftheproductlifecycle?

Theconsumersrepresentedby"E"inFigure10­4abovearecalled

Whenmostconsumerswhowouldbuyaproductareeither repeatpurchasersofthe itemor havetriedandabandonedit,whatstageoftheproductlifecycleistheproductin?

Whichofthefollowingproductshasthebrandnamethatbestsuggestsitsbenefit accordingtothefivecriteriaforselectingagoodbrandname?

Astrategyofharvesting maybeemployedinthedeclinestageofaproductlifeto

In1984,IBMlaunchedthe"PCjr,"itsfirstlow­priced,educational/home1p.5erosuotnoafl1.5pointscomputer.SaleswerepoorbecauseIBMmostlikelyviolatedwhichcriterionofpickinga goodbrandname?

Demandfactorsreferto

Using ,manyretailersdeliberatelysellproducts