AMP 425 Week 7 Collaborative Learning
Community Public Relations Campaign
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AMP 425 Week 7
Collaborative Learning Community: Public Relations Campaign
Details:
This is a Collaborative Learning
Community (CLC) assignment.
The instructor
will assign you to a group at the beginning of Module 7.
In your group, create a public relations
campaign for a financial institution that has recently received negative
exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans. The goal of your campaign
is to influence public opinion, restore credibility, and generate positive
press reporting.
The campaign must be presented in the
form of a 15-20-slide PowerPoint presentation and accompanied by a 750-1,050-word narrative.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.
This assignment uses a grading rubric.
Instructors will be using the rubric to grade the
assignment; therefore, students should review the rubric prior to beginning the
assignment to become familiar with the assignment criteria and expectations for
successful completion of the assignment.
You are not required to submit this
assignment to Turnitin, unless otherwise directed by
your instructor. If so directed, refer to the Student Success Center for
directions. Only Word documents can be submitted to Turnitin.
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