AMP 425 Week 3 Marketing Plan Strategy
(Benchmark Assignment)
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AMP 425 Week 3 Marketing
Plan Strategy (Benchmark Assignment)
Details:
As a brand
manager, for a product of your choice, analyze markets and consumer behavior to
develop a strategy for launching the product in a manner most likely to capture
the attention of the product’s primary target market.
Write a 500-1,000-word paper describing the product and outlining your strategic approach to
marketing this product.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the
assignment to become familiar with the expectations for successful completion.
You are required to submit this
assignment to Triton. Only Word documents can be submitted to Turn tin.
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