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ENT 320 Public Relations and Networking Skills Entire Course
ENT 320 Week 1 DQ 1
Description
How are networking and public relations related to
entrepreneurship? What is the significance of this relationship?
ENT 320 Week 1 DQ 2
Description
What is your personal definition of networking?
ENT 320 Week 2 DQ 1
Description
What is meant by the term public relations as it relates to a new
or existing business?
ENT 320 Week 2 DQ 2
Description
What are the particular characteristics of the language of
branding and communications? Name 2 examples of specific branding jargon.
ENT 320 Week 2 Assignment Networking and Public Relations Essay
Description
In an essay of 350-500 words, explain how networking is
used in conjunction with public relations. Provide two examples of how
successful entrepreneurs have used public relations and networking to their
business’ advantage.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An
abstract is not required.
You are not required to submit this assignment to Turnitin,
unless otherwise directed by your instructor. If so directed, refer to the
Student Success Center for directions. Only Word documents can be submitted to
Turnitin.
ENT 320 Week 3 DQ 1
Description
What type of customer relationship management techniques can
help you maintain a network? Provide 2 examples of existing companies that
employ these techniques.
ENT 320 Week 3 DQ 2
Description
Reflect on your interaction with this topic to date. How will
this information help you in the workplace?
ENT 320 Week 4 DQ 1
Description
Categorize your existing networks as personal or
professional, and then identify how you maintain contact within each network
(Twitter, FaceBook, LinkedIn, etc.).
ENT 320 Week 4 DQ 2
Description
Reflect on this week’s material and interactions. What have you
learned that you can apply to your personal life?
ENT 320 Week 4 Assignment Philanthropic Cause Essay
Description
In an essay of 500-750 words, identify and describe a
humanitarian cause that interests you. Outline components of a marketing
strategy that you could use to bring awareness to your cause as well as build a
network of supporters for your business.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract
is not required.
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
ENT 320 Week 5 DQ 1
Description
What are 2 examples of how you can expand your personal network
using social networks? What social networks will you use? Why?
ENT 320 Week 5 DQ 2
Description
Reflect on this week’s material and interactions. What have you
learned that you can apply to your personal life?
ENT 320 Week 6 DQ 1
Description
What are the benefits of volunteerism within a community? Why
should local businesses support volunteerism within their community?
ENT 320 Week 6 DQ 2
Description
Reflect on your interaction with this topic to date. How will
this information help you in the workplace?
ENT 320 Week 6 Assignment Community Involvement Essay
Description
In every community, organizations exist with the purpose of
helping others. Establishing and maintaining networks that include these
organizations can be crucial to the success of a business. Write a 500-750-word
essay with the following components.
1.
Identify and briefly describe a new business brand or one that
needs to be established.
Identify one community organization that may help initiate or
grow this new business. Explain the nature and purpose of the
organization.
1.
Provide two specific examples of how this organization can help
build a business brand.
2.
Illustrate how building and leveraging networks can help to
identify and grow business opportunities.
3.
Explain how these networks can sustain long-term relationships.
ENT 320 Week 7 DQ 1
Description
Why is image management important for a business? For an
entrepreneur?
ENT 320 Week 7 DQ 2
Description
How are businesses’ images managed within the marketplace? Give
1 example to support your response.
ENT 320 Week 8 DQ 1
Description
What do you think are the key components of good reputation
management? Why?
ENT 320 Week 8 DQ 2
Description
How are business and personal images connected? How might this
connection help or hurt a business? Provide at least 1 example to support your
response.
ENT 320 Week 8 Assignment Trusted Brands Essay
Description
In an essay of 350-500 words, compare a brand that you
think has broken its brand promise to its customers to a trusted brand that you
think keeps their promise to their customers. Provide one example for each
brand that helps to support your claim. Explain how they differ in
their marketing approaches and whether or not you feel their marketing presents
the right public image for their brand(s).
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract
is not required.
You are not required to submit this assignment to Turnitin,
unless otherwise directed by your instructor. If so directed, refer to the
Student Success Center for directions. Only Word documents can be submitted to
Turnitin.
ENT 320 Week 9 DQ 1
Description
What are the pros of using jargon and buzzwords for a particular
industry? What are the cons of using jargon and buzzwords for a particular
industry? When might you prefer to use jargon and buzzwords? When might you opt
not to use jargon and buzzwords?
ENT 320 Week 9 DQ 2
Description
Post your elevator pitch for a new small business. As you
respond to your classmates’ posts, identify areas that may need further
clarification or elaboration.
ENT 320 Week 9 Assignment The Elevator Pitch
Description
In a paper of 250-350 words, describe what you think are the
most important characteristics of a clear and concise elevator pitch for a new
small business.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract
is not required.
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
ENT 320 Week 10 DQ 1
Description
Select an Internet article and explain why you think it does or
does not meet the criteria for clear and concise writing. Include the URL for
the article you selected.
ENT 320 Week 10 DQ 2
Description
Reflect on this week’s material and interactions. What have you
learned that you can apply to your personal life?
ENT 320 Week 11 DQ 1
Description
In your opinion, what are the characteristics of a
good/effective presentation? What do you think makes a bad presentation?
ENT 320 Week 11 DQ 2
Description
How do you feel when you have to speak publicly? Why?
ENT 320 Week 12 DQ 1
Description
Have you taken a public speaking class? Should they be required
for a business degree? Why or why not?
ENT 320 Week 12 DQ 2
Description
Is it possible to explain a concept completely through images
without words? Where have you seen this done?
ENT 320 Week 12 Assignment: PowerPoint Presentation
Description
Using 10-15 slides, create a PowerPoint presentation (with
speaker notes), identify a topic of interest (business, personal, or
cause-related) and sell your idea of that concept to others.
Describe your topic of interest, explain why others should be
motivated to join or act on this concept, explain the benefits of action, and
describe at least one benefit that may come from others joining in on this
cause.
Use at least 10 visuals that support your message within your
PowerPoint presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected and in-text citations and
references should be presented using APA documentation guidelines, which
can be found in the APA Style Guide, located in the Student Success Center.
You are not required to submit this assignment to Turnitin,
unless otherwise directed by your instructor. If so directed, refer to the
Student Success Center for directions. Only Word documents can be submitted to
Turnitin.
ENT 320 Week 13 DQ 1
Description
What are 2 examples of how listening to customers can help a
business grow?
ENT 320 Week 13 DQ 2
Description
How do you effectively listen to a customer?
ENT 320 Week 14 DQ 1
Description
What are 2 examples of what may happen when a business does not
listen to their customers?
ENT 320 Week 14 DQ 2
Description
Reflect on your interaction with this topic to date. How will
this information help you in the workplace?
ENT 320 Week 15 DQ 1
Description
How can you apply follow-up skills in order to produce greater
networking and public relations success for your prospective business?
ENT 320 Week 15 DQ 2
Description
How does CRM work as a tool for automating follow-up skills?
ENT 320 Week 15 Assignment Press Release Essay
Description
In an essay of 350-500 words, describe the role of press
releases in public relations. Identify components that you believe make an
effective press release. Provide an example of a fictional scenario in
which a press release might be used to gain positive public recognition of
a new small business.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
You are not required to submit this assignment to Turnitin, unless
otherwise directed by your instructor. If so directed, refer to the Student
Success Center for directions. Only Word documents can be submitted to
Turnitin.
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