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BUSN 412 In the News Assignment Week
2 DeVry
This project is intended to provide
current material for class discussion and review. This material must relate to
your Course Project subject. To receive full credit for this requirement,
submit the In the News during Week 2. The project may draw on items from the
online environment—newspapers, magazines, and websites—to provide current
(i.e., within the last year) examples of course-related topics (i.e., Business
Strategy from this week’s reading assignment). Relevance and probable interest
to the class are especially welcome. These items should be accompanied by a
one- to two-page report (using bullet points). Be sure to use specific course
concepts from this week’s readings in Chapters 2, 3, and 4. Examples are:
Competitive Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter’s 5
Forces (pg. 55–68), Value Chain Analysis (pg. 81–93), Resource Based View (pg.
93–102), Balanced Scorecard (pg. 107–110), Human Capital (pg. 127–136), and
Social Capital (pg. 137–144).
Be sure you include the news article
or a summary, as well as the 1- to 2-page report using bullet points that fully
addresses the following points in this order.
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