GB 570 Unit 1 to 6 Assignments
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GB 570 Unit 1 Assignment Template Contemporary
Value Chain
Unit 1
Assignment: The Contemporary Value Chain Model in Action
This Assignment is an opportunity for you to relate what you learned about the
Contemporary Value Chain Model to your own knowledge and experience. The
purpose of the Assignment is for you to demonstrate a graduate level
understanding of the direct correlation between the elements comprising the
Contemporary Value Chain and the customer’s purchase experience.
Directions
1. Use the already APA formatted template in Doc Sharing titled “Unit 1
Assignment Template Contemporary Value Chain” as your starting point for this
Assignment (will upload)
2. 2.
Think about a horrible purchase experience— one you will never forget and
perhaps because of it you will never buy anything from that brand ever again.
Perhaps you told other people how shockingly bad this purchase experience was.
In your paper you will describe the experience using the directions included
within the Unit 1 Assignment template
Internet
references are not accepted for this Unit 1 Assignment, although you may use
internet research for your own learning. At least two different sources are
required to be used as references for this Assignment, one from the textbook
and at least one from at least one Kaplan Library article.
4. Think about what the (brand name) company could/should have implemented
within their value chain to have ensured your experience was not bad, but
instead left you with surpassed expectations (a delighted customer).
5. Write a 3 page paper, not including title and reference pages, applying at
least four of the elements in the Contemporary Value Chain Model and suggest
how the company can improve the customer experience by fixing value chain
elements. This is your opportunity not only to see where the brand’s value
chain was not working properly, but to recommend what needs to be done so
future customers have delightful experiences.
6. Write your paper using first person (“I”, “me”) perspective.
7. Include a conclusion summarizing the paper’s content without introducing any
new information.
8. Support your response’s content with at least two separate sources, applied
and cited references from a Kaplan Library article and your textbook. Apply and
cite no more than one referenced sentence per paragraph. Internet references
are not accepted for this Unit 1 Assignment. Use APA in-text citations within
the response and list the applied reference(s) at the end of the response using
APA formatting. 9. Proofread your paper, confirm correct APA formatting, run
spell check and grammar check, and proofread again
GB
570 Unit 2 Assignment Competitive Advantage and the Value Chain
The purpose of this Assignment is to confirm your understanding
of the direct correlation between an effective value chain and a firm’s
competitive advantage by examining the relationship between customer delight,
profitability, competitive advantage, and effective value chain management.
Directions
1. Use the
APA formatted Microsoft® Word® document template in Doc Sharing titled “Unit 2
Assignment Template Competitive Advantage” as the starting point. Download the
template and save it as your own document, for example,
YourNameUnit2GB570.docx.
2. Write a
4–6 pages paper, not including title and reference pages, making a compelling argument
as to why an effective value chain creates competitive advantage.
3. Write
your paper using third person perspective (do not use first or second person
pronouns; (e.g. “I”, “me”, “you”, “we”).
4. In your
paper, you will examine the concepts and interrelationships of customer
delight, profitability , competitive a dvantage, and effective value chain
management by following the directions included within the Unit 2 Assignment
template. Included within this examination:
1. Discuss
each of the four elements.
2. Examine
the interrelationship between the four elements.
3. Provide
two examples of companies that have been successful in this integration, two
examples of companies that have not been successful in this integration, and
include explanations for your choices.
5. Include
a conclusion summarizing the paper’s content without introducing any new
information.
6. Support
your response’s content with at least three separate applied and cited
references. Accepted sources are: Kaplan Library article(s), your textbook and
the chosen example companies websites. No other internet references are
acceptable for the Unit 2 Assignment. Apply and cite no more than one
referenced sentence per paragraph. Not every paragraph requires use of a
reference; originality is appreciated. Use APA in-text citations within the
response and list the applied reference(s) at the end of the response using APA
formatting. APA formatting resources are available in Kaplan’s Writing Center
in the “Research, Citation, and Plagiarism” area.
7. Proofread
your paper, confirm correct APA formatting, run spell check and grammar check
and proofread again. Submit your completed paper into the Unit 2 Assignment
Dropbox.
GB 570 Unit 3 Assignment Corporate Social
Responsibility and the Value Chain
1. Use the
APA formatted Microsoft Word document template in Doc Sharing titled “Unit 3
Assignment Corporate Social Responsibility” as the starting point. Download the
template and save it as your own document, for example,
YourNameUnit3GB570.docx.
2. Write
an APA formatted 4–6 pages paper, exclusive of the Title and References pages.
3. In your
paper, address the following requirements using the directions included within
the Unit 3 Assignment template.
1. Part
One - use third person perspective.
1. Make a
compelling argument as to why the inclusion of policies of corporate social
responsibility enhance the ability of a firm to effectively manage a value
chain and the achievement of competitive advantage.
2. Choose
and analyze two examples of companies that have been successful in this integration.
3. Choose
and analyze two examples of companies that have not been successful in this
integration and identify what the companies should have done in their value
chains proactively to protect their value chains.
4. Support
your response’s content with at least three applied and cited references.
Accepted resources are: Kaplan Library article(s), your textbook and the chosen
example companies’ websites. No other internet references are acceptable for
the Unit 3 Assignment. Apply and cite no more than one referenced sentence per
paragraph. Not every paragraph requires use of a reference; originality is
appreciated. Use APA in-text citations within the response and list the applied
reference(s) at the end of the response using APA formatting. APA formatting resources
are available in Kaplan’s Writing Center in the “Research, Citation, and
Plagiarism” area.
5. Include
a conclusion summarizing the paper’s content without introducing any new
information.
2. Part
Two - use first person perspective.
·
Write a paragraph explaining your own critical thinking process
that you used to complete Part One of the Assignment.
Proofread your paper, confirm correct APA formatting, run spell
check and grammar check, and proofread again. Submit your completed paper into
the Unit 3 Assignment Dropbox.
GB 570 Unit 4 Assignment-
Globalization and the Value Chain
1. Use the APA formatted Microsoft Word document
template in Doc Sharing titled “Unit 4 Assignment Globalization” as the
starting point. Download the template and save it as your own document, for
example, YourNameUnit4GB570.docx.
2. Write an APA formatted 4–6 pages paper,
exclusive of the Title and References pages.
3. In your paper, address the following
requirements using the directions included within the Unit 4 Assignment
template.
4. Write your paper using third person
perspective (do not use first or second person pronouns; (e.g. “I”, “me”,
“you”, “we”).
5. In your paper, apply the 21 elements from the
Contemporary Value Chain model, plus additional decision-making factors (all
listed below) to evaluate the impact of globalization on a value chain. Here is
the list of considerations that need to be addressed in the paper; all are
related to the ultimate goal to earn customer value (includes customer delight
and profitability). Within each element, describe what decisions may need to be
made, for what reason, by whom, for what reason and how the elements are
interrelated. 21 Value Chain Elements
1. Budgeting
2. Competitive advantage
3. Corporate social responsibility
4. Culture
5. Customer need
6. External resources
7. Financial
8. Goals
9. Idea generation
10. Information management
11. Infrastructure
12. Leadership
13. People – human resources
14. People – customers
15. People – shareholders
16. Political (external)
17. Political (internal)
18. Product development
19. Strategy
20. Supply chain management
21. Technological considerations.
6. Include a conclusion summarizing the paper’s
content without introducing any new information.
7. Support your response’s content with at least
three separate applied and cited references. Accepted sources are: Kaplan
Library article(s) and your textbook. No other internet references are
acceptable for the Unit 4 Assignment. Apply and cite no more than one
referenced sentence per paragraph. Not every paragraph requires use of a
reference; originality is appreciated. Use APA in-text citations within the
response and list the applied reference(s) at the end of the response using APA
formatting. APA formatting resources are available in Kaplan’s Writing Center
in the “Research, Citation, and Plagiarism” area.
8. Proofread your paper, confirm correct APA
formatting, run spell check and grammar check, and proofread again. Submit your
completed paper into the Unit 4 Assignment Dropbox.
GB 570 Unit 5 Enterprise
Application Software and Value Chain Management
GB570: Managing the Value Chain
Unit 5 Assignment: Enterprise Application Software and Value
Chain Management
The purpose of this assignment is to demonstrate a graduate
level understanding of the use of Enterprise Application Software (EAS)
applications in the management of a firm’s value chain.
Directions
1.
Use the already APA formatted template in Doc Sharing titled
“Unit 5 Assignment Template Enterprise Application Software” as your starting
point for this assignment. Download the template and save it as your own
document, for example, YourNameUnit5GB570.docx.
2.
Write your paper using third person perspective.
3.
Write a 4–6 page paper, exclusive of the Title and References
pages, making a compelling argument as to how the use of Enterprise Application
Software can be used successfully in the management of an enterprise’s value
chain to achieve competitive advantage and customer value. Include the
following in the paper:
1.
Identify and examine at least three types and uses of Enterprise
Application Software (EAS) in the management of a firm’s value chain, and their
use in achieving competitive advantage and superior customer satisfaction.
2.
Select a specific enterprise software application and discuss
its use in an enterprise.
3.
Describe and explain examples of one Fortune 500 company that
has been successful using Enterprise Application Software in the management of
the value chain, and at one Fortune 500 company that has not been successful.
4.
Apply and cite at least three supportive, relevant, and
respected resources from the KU Library and your textbook within your paper
using APA in-text citation formatting and list the applied on a References page
using APA formatting. Apart from the selected company website(s) the Internet
is not to be used in this assignment. The only internet resource(s) allowed to
be used as references for this assignment are websites directly related to the
chosen Enterprise Application Software. Apply and cite no more than one
referenced sentence per paragraph. APA formatting resources are available in
Kaplan’s Writing Center in the “Research, Citation, and Plagiarism” area.
5.
Proofread your paper, confirm correct APA formatting, run spell
check and grammar check, and proofread again. Submit your completed paper into
the Unit 5 Assignment Dropbox.
GB570 Unit 6 Managing the Value Chain
Unit 6 Assignment: The Value Chain in the Management of My Life
The purpose of this Assignment is for you to demonstrate a
graduate level understanding of the identification and application of the Value
Chain to the management of your life.
Directions
1. As the
starting point for this essay Assignment, use the APA formatted Microsoft Word
document template in Doc Sharing entitled "Unit 6 Assignment Template
Value Chain My Life" as the starting point. Download the template and save
it as your own document, for example, YourNameUnit6GB570.docx.
2. Write
your paper using first person perspective.
3. Write a
2-3 page essay paper making a compelling argument on how the application of the
value chain in the management of your life can create and increase your value
as a person, student, co-worker, team member, manager, parent, spouse, etc.
·
When writing your paper, use the popularly held concept that
your personal life is the most important business you will ever manage. Using
that concept as a starting point, this Assignment is an opportunity for you to
relate what you learned about the value chain to your own life.
·
Examine the elements and origins of the various aspects of your
personal value chain. These could include upbringing, education, professional
activities, and professional, educational and charitable networking, etc.
·
Determine and comment how the inclusion and application of the
various elements can improve your life quality, competitive position,
advantage, and success in living and in your career.
4. No
references are required for this Unit 6 Assignment, but if you do use source
material, apply no more than one APA formatted reference and citation per
paragraph and use APA in-text citation within the response and list the applied
reference(s) at the end of the response using APA formatting.
5. Proofread
your paper, confirm correct APA formatting, run spell check and grammar check
and proofread again. Submit your completed paper into the Unit 6 Assignment
Dropbox.
