GB 570 Unit 5 Enterprise Application Software and Value
Chain Management
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GB570: Managing the Value Chain
Unit 5 Assignment: Enterprise
Application Software and Value Chain Management
The purpose of this assignment is to
demonstrate a graduate level understanding of the use of Enterprise Application
Software (EAS) applications in the management of a firm’s value chain.
Directions
1.
Use the already APA formatted template
in Doc Sharing titled “Unit 5 Assignment Template Enterprise Application
Software” as your starting point for this assignment. Download the template and
save it as your own document, for example, YourNameUnit5GB570.docx.
2.
Write your paper using third person
perspective.
3.
Write a 4–6 page paper, exclusive of the
Title and References pages, making a compelling argument as to how the use of
Enterprise Application Software can be used successfully in the management of
an enterprise’s value chain to achieve competitive advantage and customer value.
Include the following in the paper:
1.
Identify and examine at least three
types and uses of Enterprise Application Software (EAS) in the management of a
firm’s value chain, and their use in achieving competitive advantage and
superior customer satisfaction.
2.
Select a specific enterprise software
application and discuss its use in an enterprise.
3.
Describe and explain examples of one
Fortune 500 company that has been successful using Enterprise Application
Software in the management of the value chain, and at one Fortune 500 company
that has not been successful.
4.
Apply and cite at least three
supportive, relevant, and respected resources from the KU Library and your
textbook within your paper using APA in-text citation formatting and list the
applied on a References page using APA formatting. Apart from the selected
company website(s) the Internet is not to be used in this assignment. The only
internet resource(s) allowed to be used as references for this assignment are
websites directly related to the chosen Enterprise Application Software. Apply
and cite no more than one referenced sentence per paragraph. APA formatting
resources are available in Kaplan’s Writing Center in the “Research, Citation,
and Plagiarism” area.
5.
Proofread your paper, confirm correct APA
formatting, run spell check and grammar check, and proofread again. Submit your
completed paper into the Unit 5 Assignment Dropbox.
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