BUS 599 Assignment 1: Company
Description and SWOT Analysis
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Due Week 3
In this assignment, you will conduct
a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage
you have selected, and for your company overall. As you work on the assignment,
consider why you have chosen one type of non-alcoholic beverage over another
and the reasons for that choice. As you complete your SWOT analysis, be sure to
include external factors such as industry / market trends and competition, and
internal factors such as your capabilities or abilities to reach certain market
segments.
Write a three (3) page paper, in which you:
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