ECO
201 Final Project (Selected Topic is Ford Motor Company)
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ECO
201 Final Project Guidelines and Rubric Overview
The final project for this course is the
creation of a research paper. Every day, millions of economic choices are made
by people—from what brand of soap to buy to how many employees to hire for a
factory. Microeconomics provides us with the tools, models, and concepts to
better understand individual choices in the marketplace and how resource
allocation is determined at the micro level. The decisions made by individuals
and households impact the market and influence decisions made by firms. Firms
use
these
tools as a way to determine pricing, output, and profit maximization. As a
student of economics, you can use the microeconomic principles to gain an
understanding of how firms and individuals make decisions and also to make your
own conclusions about actions we can take to improve those decisions. Now,
imagine that you are a
consultant
to the firm of your choice. The firm has hired you to advise it on how it can
ensure its future success as a company in its current market. To do this, you
will write a 7–9-page research paper analyzing market and business data to
explain how the core microeconomic principles impact the sustainability of the
firm and what actions it can
take
to ensure success. The project is divided into three milestones, which will be
submitted at various points throughout the course to scaffold learning and
ensure quality final submissions. These milestones will be submitted in Modules
Two, Four, and Five. The final submission will occur in Module Seven. In this
assignment, you will
demonstrate
your mastery of the following course outcomes: Apply microeconomic models to
real-world situations for informing effective business decisions• Analyze
business and market data using microeconomic tools for their impact on business
sustainability• Evaluate the structure of various markets for informing
effective decisionmaking strategies• Assess the behavior and decisions of
individuals and firms for their relation to the microeconomic framework• Prompt
You will work with your instructor to choose a firm for which you can find reliable
data and information, both at the firm level and the industry level. The firm
you select must be a publicly
traded
company, must operate in the U.S. market, and must currently be in business.
You will need instructor approval before continuing on with your research paper
in order to ensure you have met the necessary requirements.
Publicly traded companies file reports with a
great deal of data that you will find useful for your analysis. Once you have
selected a firm for your case study, you will gather information and data
relevant to the firm and its industry and use the core
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