AMP
425 Entire Course -GC
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AMP 425 Grand Canyon Entire Course
AMP425
Grand Canyon AMP 425 Week 1 Discussion 1
Identify and describe three or more distinct market segments
within a specific industry, such as aerospace or automobile manufacturing.
Grand Canyon AMP 425 Week 1 Discussion 2
Identify and describe a potential ethical dilemma that a marketer
might face when segmenting. How might this concern be appropriately addressed
given the need to satisfy often conflicting stakeholders?
Grand Canyon AMP 425 Week 1 Assignment
Environment Scan
Details:
Write a 500-750-word essay that discusses how the current state of
the economy will impact completing an environmental scan.
Include an introduction and conclusion that make relevant
connections to course objectives.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
Grand Canyon AMP 425 Week 2 Discussion 1
How do the balance of payments, trade barriers, quotas, and
tariffs differ? Why is this concept important to know as a marketer?
Grand Canyon AMP 425 Week 2 Discussion 2
What are the five stages of the consumer buying decision process?
How can you use this information to your advantage as a marketer?
Grand Canyon AMP 425 Week 2 Assignment
Target-Market Strategy
Details:
Create a new product that will serve two business (organizational)
markets.
Write a 750-1,000-word paper that describes your product, explains
your strategy for entering the markets, and analyzes the potential barriers you
may encounter. Explain how you plan to ensure your product will be successful,
given your market strategy.
Include an introduction and conclusion that make relevant
connections to course objectives.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
Grand Canyon AMP 425 Week 3 Discussion 1
What are the three primary data gathering methods? What method
would you use if you were gathering data on a movie studio? A grocery retailer?
A pharmaceutical company? Why did you select that method for each of the types of
companies identified over the other methods?
Grand Canyon AMP 425 Week 3 Discussion 2
What are the differences between databases, data warehouses, and
data mining? When would you use one over another?
Grand Canyon AMP 425 Week 3 Assignment
Marketing Plan Strategy
Details:
As a brand manager, for a product of your choice, develop a
strategy for launching the product in a manner most likely to capture the
attention of the product’s primary target market.
Write a 500-1,000-word paper describing the product and outlining
your strategic approach to marketing this product.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
Grand Canyon AMP 425 Week 4 Discussion 1
Discuss the steps and the benefits of a social audit.
Grand Canyon AMP 425 Week 4 Discussion 2
In what ways do you think technology is changing the nature of
customer service and service offerings? Provide an example to support your
opinion.
Grand Canyon AMP 425 Week 4 Assignment
Differentiating Between Services and Goods
Details:
Write a 500-750-word paper that identifies the major
characteristics of services compared with goods, and describe how technology is
changing the customer service and service offerings.
Prepare this assignment according to the guidelines found in the
APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin. Please
refer to the directions in the Student Success Center.
Grand Canyon AMP 425 Week 5 Discussion 1
What are three brands of the same product (e.g., breakfast cereal)
that are positioned differently? How are they differentiated?
Grand Canyon AMP 425 Week 5 Discussion 2
Describe what is meant by product mix and provide examples from a
Fortune 500 company.
Grand Canyon AMP 425 Week 5 Assignment
Rebranding Strategy
Details:
This is a Collaborative Learning Community (CLC) assignment.
The instructor will assign you to a group at the beginning of
Module 5.
As a group, identify one current struggling consumer product.
Create a 10-12-slide PowerPoint presentation (with speaker notes)
that outlines a rebranding strategy for the product identified.
Presentation must include a new name, changes in packaging, the
price point, product position, advertising strategy, a distribution method, and
improvements in design or quality.
While APA format is not required for the body of this assignment,
solid academic writing is expected and in-text citations and references should
be presented using APA documentation guidelines, which can be found in the APA
Style Guide, located in the Student Success Center.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are not required to submit this assignment to Turnitin, unless
otherwise directed by your instructor. If so directed, refer to the Student
Success Center for directions. Only Word documents can be submitted to
Turnitin.
Grand Canyon AMP 425 Week 6 Discussion 1
What are the characteristics of marketing channels? What three
factors should be considered when designing one?
Grand Canyon AMP 425 Week 6 Discussion 2
What are the benefits of multiple marketing channels? Are there
any disadvantages?
Grand Canyon AMP 425 Week 6 Assignment
Marketing and Distribution Channel Letter
Details:
This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a
hypothetical website development company.
Place yourself in the role of a marketing executive in a
hypothetical firm who is launching a new product that needs to be marketed.
Your firm has agreed to hire a professional website development
company to market your product. The website developer needs the following
information:
1. A brief description of the product
2. A description of the market channels
3. A description of the distribution channels
APA format is not required, but solid academic writing is
expected.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin. Please
refer to the directions in the Student Success Center.
Grand Canyon AMP 425 Week 7 Discussion 1
Define and describe the elements and potential benefits of
integrated marketing communication (IMC).
Grand Canyon AMP 425 Week 7 Discussion 2
Describe what is meant by a flat organizational structure. How
would you flatten your organization?
Grand Canyon AMP 425 Week 7 Assignment
Details:
This is a Collaborative Learning Community (CLC) assignment.
The instructor will assign you to a group at the beginning of
Module 7.
In your group, create a public relations campaign for a financial
institution that has recently received negative exposure in the media
pertaining to its lack of responsiveness to those wishing to modify existing
home loans. The goal of your campaign is to influence public opinion, restore
credibility, and generate positive press reporting.
The campaign must be presented in the form of a 15-20-slide
PowerPoint presentation and accompanied by a 750-1,050-word narrative.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are not required to submit this assignment to Turnitin, unless
otherwise directed by your instructor. If so directed, refer to the Student
Success Center for directions. Only Word documents can be submitted to
Turnitin.
Grand Canyon AMP 425 Week 8 Discussion 1
Which product or service have you recently encountered that would
be particularly suited for multichannel or interactive marketing? Why?
Grand Canyon AMP 425 Week 8 Discussion 2
At what point does entertainment end and marketing begin? Why did
you draw the line there?
Grand Canyon AMP 425 Week 8 Assignment
Executive Summary: Annual Marketing Plan
Details:
Develop a 750-1,000-word executive summary of your organization’s
(or one you know well) annual marketing plan.
Summary should and include a brief situation analysis, marketing
objectives, strategies, tactics, financial considerations, and a timetable for
implementation.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
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