MKT 320 Assignment 2
Marketing to a Developing Country
Click Link Below To Buy:
Contact Us:
Hwcoursehelp@gmail.com
Imagine that you own a
small business that sells a product of your choice. Recently you have decided
that you would like to start exporting your product to a country of your
choice. Use the Internet to locate current brands that are also being exported
to the chosen country.
Go to the United States
of America Department of Commerce’s Website. Then, select your country in the
drop-down menu titled “country”. Do not change any other field. Then, click
“Go”. Click on the PDF file in listed under “Country Commercial Guide”. Use
this document to gather information for this assignment.
Write a six to eight
(6-8) page paper in which you:
1.
Briefly describe the
country that you have selected using the facts from the Country Commercial
Guide. Explain why you decided to export to that country. Support your decision
to export to that country with facts from the Country Commercial Guide.
2.
Determine aspects of
your business’ product that you may have to change in order to accommodate the
selected foreign country’s needs (packaging, advertising, etc.).
3.
Create a plan that
identifies emerging markets that you would like for your business to enter into
overtime.
4.
Determine the services
that you will need to have in place to keep your business’ international
customers satisfied. Note: The services can range from special transportation
to special security or Internet services.
5.
Determine where you will
have the locus of decision making for the service center.
6.
Assess all forms of
foreign investment and determine the best option for long-term growth.
7.
Determine the current
brands exporting to the chosen country. Develop a brand name for the selected
product that is unique to the chosen country and explain your rationale behind
the brand name.
8.
Use at least three (3)
quality academic resources in this assignment. Note: Wikipedia and other
Websites do not qualify as academic resources.
No comments:
Post a Comment