MHA
626 WEEK 3 ASSIGNMENT COMPETITOR PROFILING
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Competitor Profiling. Complete two
competitor profiles for a healthcare organization. The healthcare organization
could be your current (or former) employer or the organization in your
marketing plan. Write a three- to four-page (excluding title and reference
pages) competitor profiling paper in APA format. In your paper, incorporate a
minimum of three scholarly sources (in addition to the course text) that were
published within the past five years and that are cited according to APA
guidelines as outlined in the Ashford Writing Center. Apart from the
description of a healthcare organization, the Competitor Profiling should
include the following elements for TWO competitors:
§ Overview (Name
of competitor and size/volume) § Nature of
organization/operation
§ Competitive strength
§ Competitive strength
Competitive weakness
§ Likely key
competitive moves § Likely key
long-range strategy §Market share data
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