MHA 626 Week 6 Assignment, Final Paper

 MHA 626 Week 6 Assignment, Final Paper

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Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:

1.     Executive Summary (A summary of the plan’s highlights and objectives)

2.     Market Analysis
§ Organization and Products/Services Overview

3.     § SWOT Analysis

§ Customers (Customer demographics and needs)

1.     Environmental Analysis
§ Macro-environmental factors (how economic, sociological, technological, legal, and political factors may

affect the marketing plan.)
§ Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect

the marketing plan.)

2.     Marketing Goals and Strategies (A discussion of overall goals and strategies) § Marketing goals (including short-term and long-term goals)
§ Financial goals (including short-term and long-term goals)
§ Marketing mix

3.     Monitor and Control
§ Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.) §Contingency plan (if any)