MHA 626 Discussion Questions
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Week 1 DQ 1
In the business world, successful
businesses listen to their customers’ voices and strive to provide exceptional
customers’ services. This practice may not be widely accepted in the
healthcare industry. Articulate at least two customer-oriented elements
when developing a strategic plan for a 250-bed community hospital.
Respond to at least two of your classmates’ postings.
Week 1 DQ 2
There are 20 key issues listed by the
AHA. Please select two issues from the list and present them as two
marketing related opportunities to a healthcare related organization.
Make sure you describe the type of healthcare organization in your
response. If you work for a healthcare organization, you may present
these two opportunities to your organization. List your reference(s) in
APA format. Respond to at least two of your classmates’ postings.
Assume you
were hired by the city of Phoenix, AZ to design a health and wellness program
for baby boomers. How would you incorporate the major trends discussed in
Chapter 3 into this program?
Review articles, websites, and news associated with health reform.
Describe at least two changes associated with health reform that will shape the
future of health care. What are the implications for a hospital or health
care organization’s marketing strategy/plan? Identify and define at least two
impacts of reform on health care marketing in general. Describe how
health care marketers will play a role in helping their organizations respond
to these changes. Provide a minimum of two scholarly resources to support
your response.
Week 3
Locate a mission statement from a healthcare
organization. Critique the mission statement by using nine questions
listed on page 69 of the Hillestad and Berkowitz’s book. List your
reference(s) in APA format
Florida Hospital Systems
Week 5
Assume you
were a marketing manager at a healthcare company selling dietary supplements
and beauty products. What type of promotion (communication) mix would you
implement? How would you integrate online media into the traditional promotion
mix?
Week 6
Strategic
alliance with other organization is a commonly used strategy in today’s
healthcare environment. Assume that you were the administrator at ABC
hospital that will sign a contract with XYZ hospital to form strategic alliance.
The physician leader at your hospital disapproves this deal and tells you that
he will resign once the contract becomes effective. How will you respond
to the physician leader?
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