GC-MKT
245 Entire Course
Click Link Below To Buy:
Contact Us:
Hwcoursehelp@gmail.com
GC-MKT 245 Entire Course
MKT 245 Grand Canyon Week 1 Discussion 1
Identify and describe 3 or more distinct market segments within a
specific industry, such as aerospace or automobile manufacturing. What
differences are apparent? Why would this matter to a marketer?
MKT 245 Grand Canyon Week 1 Discussion 2
Identify and describe a potential ethical dilemma that a marketer
might face when segmenting a market. How might this concern be appropriately
addressed given the need to satisfy often conflicting stakeholders?
MKT 245 Grand Canyon Week 2 Discussion 1
What are the 5 stages of the consumer buying decision process? How
can you use this information to your advantage as a marketer?
MKT 245 Grand Canyon Week 2 Discussion 2
Review the motives of human behavior. Which 3 affect you most and
why? How do marketers use this information?
MKT 245 Grand Canyon Week 3 Discussion 1
What is the difference between primary and secondary market data?
What are the advantages and disadvantages of each?
MKT 245 Grand Canyon Week 3 Discussion 2
What are 3 brands of the same product (e.g., breakfast cereal)
that are positioned differently? How are they differentiated?
MKT 245 Grand Canyon Week 4 Discussion 1
Describe the five characteristics of a good brand. Provide
examples of brands that meet as many of these criteria as possible.
MKT 245 Grand Canyon Week 4 Discussion 2
How do the pricing strategies for corporations differ from
nonprofit organizations (NPOs)? Provide examples.
MKT 245 Grand Canyon Week 5 Discussion 1
What product or service have you recently encountered that would
be particularly suited for multi-channel or interactive marketing? Why? What
are the benefits of multiple marketing channels? Are there any disadvantages?
Explain.
MKT 245 Grand Canyon Week 5 Discussion 2
What are the characteristics of marketing channels? What 3 factors
should be considered when designing one? Describe an organization’s (that is
familiar to you) marketing channel.
MKT 245 Grand Canyon Week 6 Discussion 1
What factors influence choice of media? What media would you
choose to market a new line of cosmetics for women, and why? How would your
choice change if it were a cosmetic line for men?
MKT 245 Grand Canyon Week 6 Discussion 2
Define and describe the elements and potential benefits of
integrated marketing communication (IMC), using a product of your choice to
illustrate the use of IMC. What are the advantages and disadvantages of using a
humorous appeal in advertising insurance versus a fear appeal? Provide examples
of each.
MKT 245 Grand Canyon Week 7 Discussion 1
“The social responsibility of business is to increase its
profits.” So said Milton Friedman in a famous 1970 missive in The New York
Times. How do you respond to this statement? Do you support or refute this notion?
Explain.
MKT 245 Grand Canyon Week 7 Discussion 2
Describe an example of societal marketing from your experience
and/or research and evaluate whether or not it was/is effective, and why? Name
the organization. Was the effort consistent with the mission of the
organization?
MKT 245 Grand Canyon Week 1 Assignment 1
Marketing Analysis Research Report: Product Selection and List of
Sources
Details:
Identify a product that will be the focus of your research. The
product might be one of personal interest (e.g., computers/electronics, cell
phones, cars, food services, home health care) or concern (e.g., blood
diamonds, tobacco).
In a Word document, briefly describe the consumer appeal and
environmental factors that you think might influence the market for this product.
Also, propose how this product could have implications for
ethical, social responsibility, or global issues in the market.
Refer to “Research Report Outline” for a list of possible ethical
and social responsibility issues in marketing. With instructor approval, you
may also choose an issue that is not on the list.
Do some preliminary research (on the Internet and/or in the GCU
Library) to ascertain if source information on the product (and/or industry) is
available. Avoid choosing a product for which data is difficult to find.
Find a minimum of three sources that you think will provide
sufficient information for your analysis and make a list for instructor
approval.
Submit the assignment for instructor approval by the end of Module
1.
Instructor must approve product selection and sources and will
advise the student by the third day of Module 2.
You are not required to submit this assignment to Turnitin, unless
otherwise directed by your instructor. If so directed, refer to the Student
Success Center for directions. Only Word documents can be submitted to
Turnitin.
MKT 245 Grand Canyon Week 1 Assignment 2
Marketing Analysis Research Report Outline
Details:
In this course, you will play the role of a new assistant
marketing analyst for an advertising agency.
Your manager has just given you the first assignment in your new
job, which is to develop a 1,500-2,000 word research report of a product (a
product can be a good or service) of your choice in accepted business style,
including an executive summary. The assignment focus is to research the market
for a product or service to determine whether or not it is a product or service
your company would like to sell. The report will serve to brief your manager on
critical marketing factors relating to the product. After conducting your
research, you will make your professional recommendation as to whether or not
the company sales team should sell this product or service in both report and
presentation format.
MKT 245 Grand Canyon Week 4 Assignment
Marketing Analysis Research Report: Rough Draft
Details:
Begin working on the rough draft of your Marketing Analysis
Research Report.
Create your rough draft including all of the following:
1- Executive Summary
2- Marketing Mix
3- Environmental Scan
4- Marketing Segmentation
5- Ethical Issue
6- Social Responsibility Issue
7- Global Marketing and the Internet
8- Recommendation
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
MKT 245 Grand Canyon Week 5 Assignment
Marketing Analysis Research Report: Peer Review
Details:
You have submitted the assignment to the instructor for feedback
in Module 4, now you will also submit the assignment to the CLC forum for
peer-review feedback, this will not incorporate your instructor’s feedback;
instructor feedback will be used for your final draft.
Each member of the CLC will review one other member’s rough draft
using “Peer Review Guidelines.” Attach a copy of your rough draft to the CLC
forum using the following naming convention: “Lastname.Firstname_RoughDraft.”
Attach a copy of the Peer Review Guidelines (with writer’s
comments) document using the following naming convention:
“Lastname.Firstname_PeerReview.” Important: Use the writer’s name (i.e.,
yourname) when naming both files. Do not use the name of the peer reviewer.
You are not required to submit this assignment to Turnitin, unless
otherwise directed by your instructor. If so directed, refer to the Student
Success Center for directions. Only Word documents can be submitted to Turnitin
Peer Review Guidelines
What is Peer Review?
The greatest advantage for using peer review is the reciprocal
benefit to both the reader and the writer. Obviously, having someone else
review your material or focus on specific aspects of your writing will result
in feedback that can help you improve your paper. Additionally, the reviewer
benefits in two particular ways: First, the peer reviewer is able to see
alternative ways of presenting the same material and learn new writing
techniques, especially if the reviewer and writer are students submitting
assignments for the same course. Second, the act of constructively reviewing
another’s piece of writing–with the intention of providing specific feedback–allows
the reviewer to see their own writing in a new and critical way. Both of these
advantages for the reviewer can help improve their own writing development.
Responsibilities of the Writer
As a writer, you should view this feedback as an opportunity to
get constructive feedback from someone else. However, ultimately it is your
piece of writing, so you must decide whether or not to make the changes
suggested by the reviewer. Above all, you should be positive and open to accept
the critical feedback of others, since the purpose is to help you improve your
writing. Do not see the feedback as an attack on you but as an opportunity for
learning how to make your writing better.
Responsibilities of the Reviewer
As a reviewer, it is important to remember that you have been
invited to help another person by giving feedback about their work. Writers can
feel vulnerable during this process so be respectful and professional, but
honest, in your feedback. It’s a good rule of thumb to follow these five rules
when reviewing another person’s paper:
1. Read the paper once without comments so that you get a feel for
the whole piece.
2. Provide a focused summary of feedback that uses a rubric or a
checklist to support your narrative comments.
3. Target big ideas or broad skills that will have a significant
impact across the entire piece. For example, recommending that they reorganize
certain parts so that the flow of ideas are smoother and more coherent is
better than talking about the proper use of commas.
4. Use constructive criticism with sensitivity to the writer’s
feelings by providing specific feedback about how to improve the piece, such
as, “I liked this part and was wondering more about the context. Can you relate
support of breast cancer awareness to the company’s mission or target market?
How does the cause (breast cancer awareness) fit in with the company and what
it is selling? How is this cause related to a social responsibility issue?
5. Be sure to identify what’s “good” in the paper as well as by
being positive about the things the writer is doing right. Reinforce their
efforts and those skills that make the piece effective. Think of the ”sandwich
approach,” i.e., start with mentioning something good about their writing,
discuss some areas for improvement, and then finish up with some suggestions
for solving the weaknesses.
Instructions for the Writer
1) Please fill out the “Writer’s Comments” section below.
2) Attach a copy of your rough draft to the CLC forum using the
following naming convention: Lastname.Firstname_RoughDraft.
3) Attach a copy of this document (with the writer’s comments
below), using the following naming convention: Lastname.Firstname_PeerReview.
4) Submit both the rough draft and Peer Review Guidelines document
to the CLC forum by the end of Module 3.
5) Important: Use the writer’s name, i.e. yourname when naming
both files. Don’t use the name of the peer reviewer.
Writer’s Comments to the Peer Reviewer
What is my purpose and who is my audience for this piece of
writing?
What is the central theme or main point I want to make as a result
of this piece of writing?
In what specific areas would I like feedback about my writing?
Instructions for the Reviewer
Use the following checklist to focus your comments.
This checklist contains the same criteria in the rubric that the
instructor will use to grade the reports (the rubric is located at the
assignment drop box). Using this checklist provides a set of criteria to guide
your thinking, and will help you provide better feedback that is tailored to the
specific piece of writing. The checklist will also help you avoid giving overly
generic or unfocused suggestions.
Writer’s Name:
Peer Reviewer’s Name:
Checklist
Criteria
Yes
Still a Work in Progress
Comments
Executive Summary
Executive summary is comprehensive, accurate, and clearly provides purpose and facts. Research is adequate, current, and relevant, and addresses all of the issues stated in the assignment criteria.
Yes
Still a Work in Progress
Comments
Executive Summary
Executive summary is comprehensive, accurate, and clearly provides purpose and facts. Research is adequate, current, and relevant, and addresses all of the issues stated in the assignment criteria.
Rationale
Paper provides a clear and comprehensive statement of the purpose/problem/background.
Paper provides a clear and comprehensive statement of the purpose/problem/background.
Marketing Mix
Paper offers a comprehensive summary of the product, price, promotion, and place of the chosen product.
Paper offers a comprehensive summary of the product, price, promotion, and place of the chosen product.
Environmental Scan
Paper offers a comprehensive summary of the social, economic, technological, competitive, and regulatory/political/legal forces and trends of the product/industry.
Paper offers a comprehensive summary of the social, economic, technological, competitive, and regulatory/political/legal forces and trends of the product/industry.
Market Segmentation
Demographics and/or psychographics are clearly presented, and a comprehensive description of consumers is included.
Demographics and/or psychographics are clearly presented, and a comprehensive description of consumers is included.
Ethical Issue
Pros and cons of an ethical issue are clearly identified and fully supported.
Pros and cons of an ethical issue are clearly identified and fully supported.
Social Responsibility Issue
A position, for or against, a social responsibility issue is clearly identified and fully supported.
A position, for or against, a social responsibility issue is clearly identified and fully supported.
Global Marketing and the Internet
A clear, comprehensive, and compelling discussion of the use of the Internet in global marketing is present.
A clear, comprehensive, and compelling discussion of the use of the Internet in global marketing is present.
References
There are at least three references plus the textbook reference. References are appropriate, reliable and correctly cited.
There are at least three references plus the textbook reference. References are appropriate, reliable and correctly cited.
Recommendation
Recommendation is clear, comprehensive and compelling.
Recommendation is clear, comprehensive and compelling.
Please fill out the “Reviewer’s Comments” section below before
returning this word document along with the rough draft for your peer. Then
attach this document and the rough draft back to the CLC forum.
Reviewer’s Comments
What is your general impression of the writer’s effectiveness,
given their purpose, the audience, and the central point they wanted to make as
explained above? What did the writer do well in this piece of writing?
No comments:
Post a Comment