PSYC
221 Priming in Psychology Assignment
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Blended Learning #1: Social Cognition &
Research Design
“Priming” happens when a thought,
image, emotion, memory, etc. becomes salient in the mind due to some internal
or external stimulus. Spreading activation triggers related concepts in the
mind after an initial schema has been primed. The following studies and
resources detail experiments in “embodied cognition,” which is the process by
which metaphors related to the physical world activate schemas in the
interpersonal and social world.
Ackerman, J., Nocera, C. &
Bargh, J. (2010). Incidental Haptic Sensations Influence Social Judgments and
Decisions. Science, 328, 1712-1715.
Williams, L., & Bargh, J.
(2008). Experiencing Physical Warmth Promotes Interpersonal Warmth. Science,
322, 606-607.
http://www.yalez
.edu/acmelab/
For this assignment, choose from one
of the following two options:
Option A: Imagine that you are a
professor of social psychology, and you are in the process of designing an
experiment. Your task is to devise a clever way of activating a
thought/idea/etc. in someone’s mind (without explicitly saying it), which would
then trigger the activation of another related concept. This concept MUST
involve some aspect of social behavior, and cannot utilize an experimental
design that involves simply reading a list of related words. Your write-up must
include, in scientific language, an experiment that tests whether your priming
strategy will work. Explain how you will operationalize your variables
(independent & dependent) and what results you would expect to find. Be
sure to explain what spreading activation is in plain English. Your proposal
must be scientific, and must describe in detail at least 1 study/experiment
that psychologists have performed on the topic (meaning, that you identify and
describe the IV/DV conceptually and operationally).
Option B: Imagine that you have been
hired as an advertising or public relations consultant. Your task is to find an
advertisement that makes use of spreading activation or priming. This could be
through imagery, music/sounds, or words that trigger related concepts in the
mind. Your task is to draft a proposal, which pitches the technique of
“spreading activation” to a company or organization that is involved in public
relations, marketing, or advertising. Your letter should be written
scientifically, and it should draw on published psychological research
findings. Briefly explain how the advertisement you found demonstrates priming,
and how that technique would be useful to the company in their core mission. Be
sure to explain what spreading activation is in plain English, and be sure to
give one specific example of how priming a psychological concept is related to
a behavioral outcome that falls within public relations, marketing, or
advertising. Your proposal must be scientific, and must describe in detail at
least 1 study/experiment that psychologists have performed on the topic
(meaning, that you identify and describe the IV/DV conceptually and
operationally).
Note: You are NOT designing an
experiment to test whether the priming effect will work, you are simply
describing an existing advertisement that utilizes priming. Do not describe a
new experiment.
Note: Do not confuse
priming/activation with classical conditioning or associative learning. If you
have questions or want to clarify this, please contact the TAs.
Reminder: all BL assignments should
be approximately 500 words in length, and they require independent work outside
of class (apart from what is presented in lecture). It is up to you to locate
relevant articles. Your paper will be graded using the following rubric:
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