BUSN 379 Week 5 Case
Study
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Case Study FURNISHING AN EXPERIENCE
CS2-1 Evaluate
the shopping experience at Jordan’s. Why is it so successful?
CS2-2 If Jordan’s were building a new
location near colleges, what might they include in their stores to draw young
customers?
CS2-3 How has Jordan’s used the brand community around the
Boston Red Sox to its’ advantage?
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