AB219 Assignment 9 Professional Selling
and Sales Promotion
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You will prepare an
audiovisual sales presentation that is supported by creative sales promotions
as you assume the role of the new marketing associate for U Drive Transport.
Scenario
The car sharing
business has grown in popularity throughout the world in densely populated
major city centers. Over the past few years, U Drive Transport company has
dominated the United States marketplace as a premier car sharing business. You
have recently accepted a job with U Drive Transport as a marketing associate to
help the company expand into the global marketing environment. To familiarize
yourself with the car sharing business, visit the websites of competitors of U
Drive Transport:
● Research “car
sharing” on the Internet and research two competitors in this industry.
As the new
marketing associate for U Drive Transport, you have been tasked with preparing
a prerecorded presentation to train new account managers and sales representatives
on the features and benefits of the U Drive Transport product offering.
Additionally, you must provide training on the seven steps (slides #4–10) of
the personal selling process located in your text (Chapter 17) and in the steps
below.
Follow the directions
for executing this Assignment.
➢ Make sure you either have a built-in microphone in
your computer or a headset with working microphone in order to able to complete
this audio visual presentation Assignment.
Directions for
Executing this Assignment:
● Watch the Video
on U Drive Transport: Click Here ● Choose whichever software program you prefer
to create your audio visual
presentation.
You may use PowerPoint with audio if you so choose.
● Review the
following document: Explaining a Process ● Prepare a 10 slide sales training
presentation using Microsoft PowerPoint, providing perspectives on the
following topics to train new account managers and sales representatives: ○
Slide 1: Overview of the U Drive Transport brand ○ Slide 2: Three features and
benefits of the U Drive Transport product offering ○ Slide 3: Introduction to
the U Drive Transport Personal Selling Approach (Decide on Traditional or
Relationship Selling and explain) ○ Slide 4: Step 1 in the personal selling
process: Generating Leads ○ Slide 5: Step 2 in the personal selling process:
Qualifying Leads ○ Slide 6: Step 3 in the personal selling process: Approaching
the Customer and Probing Needs ○ Slide 7: Step 4 in the personal selling
process: Developing and Proposing Solutions ○ Slide 8: Step 5 in the personal
selling process: Handling Objections ○ Slide 9: Step 6 in the personal selling
process: Closing the Sale ○ Slide 10: Step 7 in the personal selling process:
Following Up
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