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Directions:
Select
either an international service organization or a multinational corporation and
conduct a preliminary assessment of their website.
In
your review:
- Explain
your initial impression of the organization based upon your initial review
of their corporate website.
- Analyze
their Vision, Mission and Goals in reference to the company’s competitive
strategy, branding and messaging
- Analyze
the company’s strategic approach to globalization and their approach to
competition, sustainability, CSR, marketing, analysis (external, internal,
industry), and cross border issues
- Examine
the company’s financials included in their most recent annual report and
review the profit margin statement from the CEO. What conclusions can you
draw from their financial statements?
- Evaluate
the firm’s Corporate Ethics and Corporate Social Responsibility Policy.
What expectations are presented in the policy? Explain the tangibility of
the company’s policies
- Include
an organizational assessment using SWOT or Porter’s Five Forces
- Explain
the company’s capacity to be able to fulfill strategic missions while
increasing profit margin
- Include
an Introduction and Summary statement in your review.
Your
paper should be between 7 -10 pages in length, in correct APA format and use
4-5 outside sources.
Submit
your assignment to the M5: Assignment 1
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