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MKT 450 Entire Course-Gc
MKT450
Grand Canyon MKT 450 Week 1 Discussion 1
What potential issues could a business encounter if the marketing
team has not adequately researched and constructed marketing strategies that
incorporate product-marketing strategies, cash-flow and income projections? How
much emphasis must be on income projections? Could these projections alter the
proposed marketing strategies?
Grand Canyon MKT 450 Week 1 Discussion 2
What is the purpose of a strategic marketing plan? What basic
components must be included in a marketing plan?
Grand Canyon MKT 450 Week 1 Assignment Market Segment Essay
Choose a “market segment” of interest to you. An example of a
market segment is “consumers who purchase automobile insurance.” Research
demographic and psychographic information about this segment. In a 250-500 word
essay, describe the segment and what marketing opportunities you can associate
with the segment.
A minimum of 3 references are required. Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
Grand Canyon MKT 450 Week 2 Discussion 1
Why is accurate problem definition critical to the decision-making
process?
Grand Canyon MKT 450 Week 2 Discussion 2
In your own words, briefly explain the key steps in the
decision-making process.
Grand Canyon MKT 450 Week 2 Assignment Collaborative Learning
Community
Marketing Plan Topic
This is a CLC Assignment.
1) In your instructor assigned CLC group: Teams are to begin
researching and selecting a new product for the Strategic Marketing Plan
assignment.
a) Each team should select a new product idea which is unique in
the class. To minimize the chances of duplication of the product ideas, the
selection of your product idea should be made as soon as possible and sent to
your instructor for approval. The type of company and product selection must
have come from group consensus and not group voting (that is, everyone has to
agree).
b) Each Team should treat their product idea as a real business
opportunity. Teams must be realistic and valid with their assumptions in every
aspect of launching the new product.
Please submit a 250-500 word description of your team product.
Grand Canyon MKT 450 Week 3 Discussion 1
In your own words, what is opportunity analysis and why is it
important to strategic marketing?
Grand Canyon MKT 450 Week 3 Discussion 2
What criteria would you suggest using when determining which
segments a business should pursue?
Grand Canyon MKT 450 Week 3 Assignment Organic Growth Strategy
Presentation Scenario
You work for the marketing department of a facility maintenance
company (mechanical and janitorial maintenance).
The company is a national enterprise and is only engaged in
office-building and school-building maintenance. Using the Organization Growth
Strategies model (Figure 7.1 in text), describe how you would implement an
organic growth strategy for this service organization.
Submit the plan in a 10-12 slide Power Point presentation including
a title slide and reference slide, with a brief explanation of each bullet
point included in the “Notes.”
Grand Canyon MKT 450 Week 4 Discussion 1
Refer to “Standards of Practice” on the American Association of
Advertising Agencies website (.aaaa.org/about/association/pages/standardsofpractice.aspx”>http://www.aaaa.org/about/association/pages/standardsofpractice.aspx)
and “Advertising Ethics and Principles” on the American Advertising Federation
website (.com/wp-content/uploads/2014/10/Principles-and-Practices-with-Commentary.pdf”>http://aaftl.com/wp-content/uploads/2014/10/Principles-and-Practices-with-Commentary.pdf).
What do you take from them? Are such statements effective? Why or why not?
Grand Canyon MKT 450 Week 4 Discussion 2
How would a brand name like Kodak, Disney, or Coca Cola create
customer value and provide some basis for product positioning and
differentiation?
Grand Canyon MKT 450 Week 4 Benchmark Assignment Market Simulator
Quarter 4 Summary
(Marketing Management, Product/Brand/Communication Strategy and
Management)
At this point in the Market Simulation your team has assessed
marketing opportunities and completed a test strategy for the success of your
product. The results attained from the test strategy should guide any revisions
required for the future of the product. Evaluate the marketing strategies
currently in place. Individually, address the following in your description
(500-750 words):
1. Recommend a comprehensive marketing strategy for the future of
the product. Justify your recommendations based on the progression of your
product within the simulation.
2. Project financial outcomes for the following year. Include
marginal costs and marginal profits for your product.
3. Determine competitive pricing strategies that support the
growth of your product.
4. Define specific product positioning that appeals to a selected
target market.
This individual assessment will serve as your position of the
product prior to developing the marketing plan as a group. It is important to
clearly articulate your stance for the future of the product prior to
developing the marketing plan. In the next topic, your group will evaluate all
“Quarter 4 Summary” documents and develop a marketing plan for the product.
APA format is required for essays only. Solid academic writing is
expected for all presentation formats, and in-text citations and references
should be presented using APA guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
Grand Canyon MKT 450 Week 5 Discussion 1
Stoneman suggests that channel strategy is not normally associated
with segmentation. Do you agree? Provide examples where segmentation is
integrated into a channel strategy? Is segmentation effective?
Grand Canyon MKT 450 Week 5 Discussion 2
How does the use of dual distribution channels and multichannel
systems affect the growth of a business?
Grand Canyon MKT 450 Week 5 CLC – Market Simulator – Marketing
Plan
This is a Collaborative Learning Community (CLC) assignment.
As your team continues to proceed through each quarter of the
Market Simulator, it is essential to prepare an outline for your marketing
plan. In the previous topic, each member of the group indiviudally developed a
summary of the current status of the product. Consider all members’ summaries
before beginning on a group marketing plan. The marketing outline will reflect
each of the following concepts: Executive Summary
Review of Financial and Market Performance During the Previous
Year Assessment of Current Situation and the Market
Marketing Strategy for the Next Year in the Business (What will it
take to get ahead or stay ahead?)
1. Brand strategy
2. Pricing strategy
3. Advertising strategy
4. Sales channel
Pro Forma Financial Projections (Quarters 1-8)
Hint: Copy the pro forma in the simulation for quarters 1 to 4
into Excel and then add information/data for quarters 5 to 8.
Tactical Plan: (Quarters 1-8)
The tactical plan should articulate what is planned for each
quarter, e.g., Q6-open three offices, Paris, London, and New York. Each office
will staff 5 employees, one service and four sales personnel, with two sales
staff for priority 1 and 2 target markets, at a determined cost. The reader
should then be able to see the cost entry on the pro forma. In effect, every
planned expenditure shown on the pro forma should include an explanation on the
tactical plan. Revenue should reflect: how many units, at what price, are
projected? What is cost of goods sold?
The outline for the marketing plan will require a developed
written summary (500-750 words), a table to assess the current status with in
the market, and the use of Excel.
APA format is required for essays only. Solid academic writing is
expected for all presentation formats, and in-text citations and references
should be presented using APA guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
Grand Canyon MKT 450 Week 6 Discussion 1
Monroe and Cox, in their article, “Pricing Practices That Endanger
Profits,” provide eight pricing practices of companies that have a negative
effect on profitability. Which do you consider the easiest to avoid or fix?
Why? Explain your position using an example.
Grand Canyon MKT 450 Week 6 Discussion 2
What factors would you want to consider in evaluating profitability
if you were a DVD movie and CD music retailer engaging in a price promotion
strategy?
Grand Canyon MKT 450 Week 7 Discussion 1
Describe the key operations controls associated with the marketing
plan developed during your simulation experience. Consider cost analysis,
product-service mix control, sales control, and marketing channel control.
Choose one of these considerations that you think carried the most weight as a
key operations control of your marketing plan and explain why.
Grand Canyon MKT 450 Week 7 Discussion 2
What problems could your marketing plan encounter relating to the
marketing controls?
Grand Canyon MKT 450 Week 8 Discussion 1
Bloom and Dalpe (1993) discuss some issues in marketing
professional services. What are some of the marketing concepts involved in this
article? Provide support for your analysis.
Grand Canyon MKT 450 Week 8 Discussion 2
Describe the benefits of glocalization for an organization focused
on growth both locally and globally.
Grand Canyon MKT 450 Week 8 CLC – Market Simulator – Final Report
(Management – Comprehensive Marketing Programs)
This is a Collaborative Learning Community (CLC) assignment.
Integrate the feedback you received from your instructor to
finalize your team’s report to the Executive Board. The final report (750-1,000
words) should accomplish the following:
Summarize your financial and market performance during the second
year.
Highlight key features of the business plan, including:
1. Brand strategy 2. Pricing strategy
3. Advertising strategy
4. Sales channels
Assess your business strategy and performance during the second
year and address the following:
1. Compare actions taken against the marketing plan.
2. Discuss departures from the marketing plan, including
justification and outcomes.
3. Review significant events that affected the company and/or
market.
Finally, using the balance score card, assess your current
situation and the market. Identify the firm’s strengths and weaknesses and
summarize how you have prepared the firm to compete in the future.
APA format is required for essays only. Solid academic writing is
expected for all presentation formats, and in-text citations and references
should be presented using APA guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
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