HOS 300 Globalization Written Assessment

HOS 300 Globalization Written Assessment

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Weighting:  30% Due: Week 9 during the LECTURE  Word count:  2000 words Writing style:  informal, business style writing with a medium register Structure of paper: Your article should include the following using a magazine format with two columns on a 7 A4 page spread: (7 A4 pages from intro to ref list -  NOT including the cover page or ICMS page) 

1.       Original industry magazine cover:

• Make up your own industry magazine name

2.       Headline:

• Highlights the main idea

• Short and eye-catching

• Provocative and appealing

3.       Introduction:

• Background information

• Invite the reader to take your side

• Make a controversial statement suited to your perspective

4.       Body:

• Clear positive effects analysed

• Informative, entertaining and persuasive using this one perspective 

• Clear implications of globalisation issues

• Relevant use of sub-headings

• Reliable and valid inclusion of referenced facts and statistics

• Clear analytical and predictive secondary research

• Good quality, reliable, credible and current sources

• Opinions from eye witness/es

• Relevant personal viewpoints

• Clear tone and attitude of the writer

• Appropriate anecdotes and stories

• Useful photographs, tables, diagrams and graphs

5.       Conclusion:

• Suggests an appropriate course of action

• Lasting impression

6.       References (format):

• In text referencing

• Full Style Guide APA 2014 list

You must print the article BACK to BACK, i.e. on BOTH sides, when you submit it.

You must write a 2000 word Feature Article suitable for a global industry magazine.

A feature article appears in a newspaper or magazine. They are detailed pieces of writing which explore a range of issues, opinions, experiences and ideas.

The purpose of a feature article will vary depending on the media it is meant for. Feature articles should appeal to the particular audience the article is targeting.

For example if a magazine was targeted at middle aged women, then the articles, advertising and pictures within that magazine would reflect their interest in lifestyle, career, money, health and relationships.  

Your feature article must appeal to a specified target audience from ONE of the following EAGLE (emerging and growth leading economies) countries:

1. China

2. Russia

3. India

4. South Korea

5. Indonesia

6. Mexico

This means that you as the WRITER should write as though YOU are ALSO from this country.

You must not choose the country where you are from. Also, try not to write about the same country you based your Seminar paper on.

The article must be ONLY about the positive implications of globalisation on any hospitality or tourism issue based in your chosen country. You must clearly define, analyse and argue these globalisation implications.

You need to be informative, entertaining and persuasive using this ONE perspective. The tone of the article should reflect the attitude of the writer.  You may use the SECOND person but do not use the FIRST person!

This is a RESEARCH assessment so your article should reflect evidence of credible, reliable data.

You must use in text referencing and a references list.  Make use of newspapers, industry magazines, journals as well as any other sources from expert opinions. 

You should use mainly secondary PREDICTIVE and ANALYTICAL research as a basis for your article.  Research should NOT be older than 2008.

It is recommended that you make use of one PRIMARY research method in the form of an eyewitness account/s to support your secondary research: e.g. an interview.