AMP
425 Entire Course -GC
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AMP 425 Grand Canyon Entire Course
AMP425
Grand Canyon AMP 425 Week 1 Discussion 1
Identify and describe three or more distinct market segments
within a specific industry, such as aerospace or automobile manufacturing.
Grand Canyon AMP 425 Week 1 Discussion 2
Identify and describe a potential ethical dilemma that a marketer
might face when segmenting. How might this concern be appropriately addressed
given the need to satisfy often conflicting stakeholders?
Grand Canyon AMP 425 Week 1 Assignment
Environment Scan
Details:
Write a 500-750-word essay that discusses how the current state of
the economy will impact completing an environmental scan.
Include an introduction and conclusion that make relevant
connections to course objectives.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
Grand Canyon AMP 425 Week 2 Discussion 1
How do the balance of payments, trade barriers, quotas, and
tariffs differ? Why is this concept important to know as a marketer?
Grand Canyon AMP 425 Week 2 Discussion 2
What are the five stages of the consumer buying decision process?
How can you use this information to your advantage as a marketer?
Grand Canyon AMP 425 Week 2 Assignment
Target-Market Strategy
Details:
Create a new product that will serve two business (organizational)
markets.
Write a 750-1,000-word paper that describes your product, explains
your strategy for entering the markets, and analyzes the potential barriers you
may encounter. Explain how you plan to ensure your product will be successful,
given your market strategy.
Include an introduction and conclusion that make relevant
connections to course objectives.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
Grand Canyon AMP 425 Week 3 Discussion 1
What are the three primary data gathering methods? What method
would you use if you were gathering data on a movie studio? A grocery retailer?
A pharmaceutical company? Why did you select that method for each of the types of
companies identified over the other methods?
Grand Canyon AMP 425 Week 3 Discussion 2
What are the differences between databases, data warehouses, and
data mining? When would you use one over another?
Grand Canyon AMP 425 Week 3 Assignment
Marketing Plan Strategy
Details:
As a brand manager, for a product of your choice, develop a
strategy for launching the product in a manner most likely to capture the
attention of the product’s primary target market.
Write a 500-1,000-word paper describing the product and outlining
your strategic approach to marketing this product.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to
the directions in the Student Success Center. Only Word documents can be
submitted to Turnitin.
Grand Canyon AMP 425 Week 4 Discussion 1
Discuss the steps and the benefits of a social audit.
Grand Canyon AMP 425 Week 4 Discussion 2
In what ways do you think technology is changing the nature of
customer service and service offerings? Provide an example to support your
opinion.
Grand Canyon AMP 425 Week 4 Assignment
Differentiating Between Services and Goods
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