EFFECT OF
WORKFORCE DIVERSITY IN THE PERFORMANCE OF AN ORGANIZATION
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Course
Project—Topic Proposal
This
week your Course Project topic proposal is due. Below are the guidelines for
this proposal:
·
Your proposal needs to discuss which
webpage has been chosen and why, and how the topic is important to the study of
cultural diversity.
·
Your proposal needs to be in correct
APA format, double-spaced with a numbered Title page with a running head.
·
Your proposal needs to describe what
you expect to find and/or what you would be interested in learning; describes
how you plan to go about your research. .
·
Your proposal needs to be well
written, well organized, and free from errors in spelling, grammar, and
punctuation.
Overview
and Guidelines
From Understanding and Managing Diversity by Harvey and Allard.
An
important part of our course is researching information on diversity and
multiculturalism and its social, cultural, and ethical impact upon individual
citizens, groups of people, and society at large. In the twenty-first
century, Web sites are an important channel of communication between
organizations and their external stakeholders. If an organization is serious
about its commitment to diversity, one would expect that this would be
reflected in the design, content, and graphics of the Web site. Potential
employees, customers, suppliers, etc., often turn first to a Web site before
initiating interaction with an organization. If diversity is really integral to
the mission and values of an organization, information on diversity should be
easily accessible, informative, and well integrated into the Web site.
You
will select a specific company in an industry such as healthcare, hospitality,
manufacturing government, education, sports, etc. Then, prepare a report on the
following:
1. Evaluate how accessible diversity-related material is on
this Web site. Is there a direct link from the home page? What type of results
does entering the term “diversity” in a search box yield? Or, do you have to
explore on your own? Sometimes searching under “careers” or “press releases”
may produce some diversity-related results. On some Web sites, you will have to
explore deeply into Web pages to find material related to diversity. What does
this say about the organization’s commitment to diversity?
2. Evaluate the usefulness of the diversity information to
potential employees, customers, and suppliers. Is the diversity material
related to the organization’s business case for diversity, core values,
mission, etc. the way that the organization does business? How current is the
diversity-related material?
3. Evaluate the appropriateness of the photographs and graphic
material that relates to diversity. Some Web sites will feature photographs of
diverse employees and customers, yet not link this material to the verbal
content. Some reuse the same pictures on different pages, etc.
4. Assume that you are a) a potential employee, b) a potential
customer and c) a potential supplier or subcontractor. What perceptions might
you have about this organization’s commitment to diversity based solely on the
Web site? Looking at this Web site, do you think that it encourages or
discourages diverse employees to apply for jobs in this organization? Why or
why not?
5. What internal management issues can affect the prominence
that diversity gets or doesn’t get on an organization’s Web site?
6. Are there any diversity awards listed on the Web site? If
so, review the criteria and selection process as presented in the Allard
article on awards (from the textbook) or if the award is not mentioned in that
article. Evaluate the value of the award through the sponsoring organization’s
Web site.
7. If you were a (female, over 55, racial minority, person with
a physical challenge, gay or lesbian, etc.) job applicant and you have read an
ad for job opening for which you are fully qualified. Based on your audit
of the company web site what perceptions might you have of this company before
you even walk in the door? Would you still apply for the job? Why or why not?
Primary Dimensions Include:
Age
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