MKT 541 Written
Work Marketing Plan
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MKT 541 STRATEGIC MARKETING
FALL 2016
WRITTEN WORK FOR SEMESTER
Introduction
There are several deliverables in your
semester’s work. Please make sure you
aware of each one and the deadline for its submission.
Marketing Plan
This piece of work will focus on a
company that will be your company in 10 years time. That is, in 10 years you will have quit
whatever job you have and will start a company.
The company will be a service company offering consulting services in a
particular industry. You will
(obviously) identify the industry and its sub-sections in your plan. There are many blueprints for Marketing Plans
available through multiple sources. You
are welcome to use any of them with whatever sequencing and formatting you
choose. There is not (just) one way to
do this. However, be aware that you are
aspiring to write a professional document that clearly, concisely, but
thoroughly explains to the reader (not just me but anyone else who reads it)
what this company is about and how it will make money.
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