NETW 583 full course latest all discussion all assignment midterm final
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Devry
NETW583 Week 1 Discussion DQ1 & DQ 2 Latest 2016 Jan.
DQ
1
|
The Importance of Innovation (graded)
|
Why
do you think innovation is so important for firms to compete?
DQ
2
|
What Makes People Creative (graded)
|
Identify
someone that you feel was very creative. What personality traits did they
possess that made them so creative?
Devry
NETW583 Week 2 Discussion Latest 2016 Jan.
|
Why Innovative Companies Fail (graded)
|
Why
did most of the early (circa 1980-2000) PDA companies fail, even if they had
innovative and sophisticated product designs?
Devry
NETW583 Week 3 Discussion Latest 2016 Jan.
|
Protecting Innovations (graded)
|
What
are the differences between patents, copyrights, and trademarks?
Devry
NETW583 Week 4 Discussion Latest 2016 Jan.
|
Core Competency (graded)
|
What
makes an ability (or set of abilities) a Core Competency?
Devry
NETW583 Week 5 Discussion Latest 2016 Jan.
|
Benefits of Collaboration (graded)
|
What
are some of the advantages and disadvantages of collaborating on a development
project?
Devry
NETW583 Week 6 Discussion Latest 2016 Jan.
|
New Product Development Teams (graded)
|
Identify
an example of a development project and what type of team you believe they
used. Do you think this was the appropriate type of team given the nature of
the project?
Devry
NETW583 Week 7 Discussion Latest 2016 Jan.
|
Pricing Strategy (graded)
|
What
factors will (or should) influence a firm's pricing strategy?
midterm
Q 1). What
are some of the negative impacts that technological innovations have on
society? How would you answer critics of improved technologies who cite these
negative impacts?
Q
2). How
has globalization of markets affected the importance of innovations?
Q 3). Explain how an understanding of the innovation funnel might influence a company's view on R&D?
Q
4). Why
is it that after a product has been on the market for a while and is selling
well at a good price point, the price will eventually come down?
Q
5). Give
examples of how a market with different product niches is served through CAD
and CAM?
Q 6). Reflect on something you want to innovate to solve a family/personal/work/college problem?
Q
7). Reflect
on something that you have learned about during the class and has captured your
attention and why?
final
1. Explain how
globalization of markets affects the importance of innovation?
2. What are some
of the things that influence organizational creativity?
3. Are inventors
born or made?
4. How do you
know if you should be a first-mover or late-entrant into the market?
5. How do
complimentary technologies support/develop an innovation? Give some examples.
6. A venture
capitalist is most likely going to provide funding for your innovation if...?
7. Analysis of a
company that is highly innovative.
8. What is the
danger of not having strategic intent with respect to innovation
Term Project
Objectives
Term Project DescriptionThe objective is to complete a written plan that will suggest a practical Strategic Direction for a company.
You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.This course requires the completion of a comprehensive Strategic Plan.
The Plan will have 7 sections. The 6 sections will
reflect each of the 6 TCOs plus a bibliography. Each section will be 2 - 3
pages in standard business proposal format.
The sections are:
1. Strategy (TCO F)
2. Core Competencies
(TCO C)
3. Industry Dynamics
(TCO A)
4. Technology Sourcing
and Internal Innovation (TCO D)
5. Product Development
Strategy (TCO E)
6. Strategy to protect
innovations (TCO B)
7. A bibliography
listing your references for the project
Ideas to Help Prepare the Course Project
TCO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.Section 1 - Strategy
This is the most important part of the project, because
it sets the direction for all other sections. In this section, you establish
the strategy for an organization.
Often people refer to this component as the
"Vision" or "Mission" of a company, but it is not. The
Vision for a company could be that you want to be a market leader. However, the
technology strategy tells everyone how you will achieve that market leadership.
The technology strategy tells the various stakeholders - employees, customers,
community, and stockholders - what you are going to do to achieve that market
leadership. This strategy should be very clear and easy to understand so that
everyone will be "on the same page" when it comes to working together
toward that goal.
In this section, you should describe what
"SHOULD" be the strategy of a technologically driven company. You
should focus specifically on the technology strategy. You should think about
all the things we learned in the class that will determine a strategy that will
help the company succeed.
Remember that you can use either an existing company or
a fictitious company. If you choose to use an existing company, you can visit
their web site to see if their strategy is listed. Or you can do a web search
on their technology strategy to see if anyone has written any stories about
their strategy. For a fictitious company, you should make up a technology
strategy that fits that type of company.
Examples of a Technology Strategy:
- Verizon
Wireless - Have the best network of all wireless carriers
- Honda
- Build the best engines
- Keller
- Deploy the best Internet based on-line and blended education technology,
not build it, not own it, but use a 3rd party to provide it
- Intel
- Have the fastest and most powerful CPUs
The key is to be able to describe the strategy in a 1
or 2 sentence summary and in detail as well. The description should start or
end with the simple sentence statement of the technology strategy. However,
there must be sufficient detail to explain why that is the right strategy.
Section 2 - Core
Competencies
TCO C - Given an
organizational and industry context, identify the core technological
competencies of the organization.
Like all subsequent sections of the project, this
section is based on the Strategy Section.
Example:
- Verizon
Wireless Strategy is the having the best Network. Thus, the core
competencies will be built around the network. Things like RF Engineers
and wireless security experts would be detailed
- Intel's
strategy is to build the fastest most powerful CPUs. Thus their core
competencies will be built around CPU engineering
- Keller's
strategy is to deploy the best on-line education technology. Thus their
core competencies would be things like educational technology evaluation
and on-line education curriculum development
The best way to do this section is to apply the three
tests of a core competency (page 123) to the strategy that you detailed in the
Strategy Section.
Section 3
Industry Dynamics
TCO A - Given a
company situation be able to describe the industry dynamics of technological
innovation.
Here you should take the strategy identified in Section
1 and describe in detail why that is the right strategy based on what is
occurring in the industry. Provide as much detail as possible as to the
industry trends and why you think those trends are important.
Section 4 -
Technology Sourcing and Internal Innovation
TCO D - Given an
organizational context, develop a plan to increase the innovative capabilities
of the organization both through collaboration strategies and internal
innovation.
Here you would offer ideas as to what is the best way
to "Source" the technology that supports the strategy. A complete
discussion about how best to manage the innovative capabilities of the company
being described is required.
Section 5 -
Product Development Strategy
TCO E - Given
information about a company's industry, and organization, formulate a
technological innovation strategy through its new product development strategy.
Product Development is very important to an
organization. This section will describe how the company will structure its
product development. Obviously, the kind of structure will be determined
directly by the technology strategy stated in Section 1.
Section 6
Strategy to protect innovations
TCO B - Given a
company situation be able to determine whether and how to protect its
technological innovations.
Using the things learned in the class, describe how you
would use patents, trade secrets, copyrights, etc. to protect the Intellectual
Property (IP) required to support the strategy.
See the Syllabus section "Due Dates for
Assignments & Exams" for due date information. Submit your assignment
to the Dropbox located on the silver tab at the top of this page.
Final Paper Rubric
|
Content 50%
|
Points
|
%
|
|
Depth of Research
|
25
|
25%
|
|
Scope of Research
|
25
|
25%
|
|
Illustrations
|
25
|
25%
|
|
Use of sound logic
|
25
|
25%
|
|
Total
|
100
|
50%
|
|
Editing 15%
|
Points Deduction
(per occurrence) |
%
|
|
Spelling Error
|
-2
|
-
|
|
Punctuation/Grammatical
Error
|
-1
|
-
|
|
Sentence Meaning
Unclear
|
-2
|
-
|
|
Misstatement of
Fact
|
-5
|
-
|
|
Total
(not to exceed)
|
30
|
15%
|
|
Organization 20%
|
Points
|
%
|
|
Introduction;
Thesis statement contains at least two main points
|
16
|
8%
|
|
Body text follows
order of topics and main points derived from the thesis statement
|
8
|
4%
|
|
Content
subdivisions follow outline
|
8
|
4%
|
|
Conclusion
summarizes; complements thesis; contains no new information
|
8
|
4%
|
|
Total
(not to exceed)
|
40
points
|
20%
|
|
Documentation 15%
Incorrectly cited or missing |
Points Deduction
(per occurrence) |
%
|
|
Title page
|
-2
|
-
|
|
Abstract
|
-1
|
-
|
|
References in text
|
-2
|
-
|
|
Bibliography/Works
Cited
|
-5
|
-
|
|
Total
(not to exceed)
|
30
points
|
15%
|
|
Category Totals
|
Possible Points
|
%
|
|
Content
|
100
|
50%
|
|
Organization and
Cohesiveness
|
40
|
20%
|
|
Editing
|
30
|
15%
|
|
Documentation and
Formatting
|
20
|
15%
|
|
Total
|
200
|
100%
|
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