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BUS 485
Strategic Management
BUS 485 Full Course
BUS 485 Entire Course
Grand Canyon BUS485 WEEK 1
DQ 1 & DQ 2 LATEST
DQ 1
Pick a publicly traded company. Describe
its competitive advantage using the resource-based
model of above average returns.
DQ 2
What are vision and mission statements?
What is their value for the strategic management process? Select an example of
strong Vision/Mission (cite your source). What are its positive characteristics?
Grand Canyon BUS485 WEEK 2
DQ 1 & DQ 2 LATEST
DQ 1
Compare Google with Facebook. In terms
of the five forces of competition, do you feel these companies view one another
as competitors? Why or why not?
DQ 2
Describe the elements of an organization’s external environment. Why is it important to
understand the external environment?
Grand Canyon BUS485 WEEK 3
DQ 1 & DQ 2
DQ 1
Why is it important to conduct a SWOT
analysis? What are the weaknesses of a SWOT analysis? Why is that so?
DQ 2
Why is sustainable competitive advantage
a critical strategy-making consideration?
Grand Canyon BUS485 WEEK 4
DQ 1 & DQ 2
DQ 1
How can you determine a core competency?
DQ 2
What is the relationship between
capabilities and core competencies?
Grand Canyon BUS485 WEEK 5
DQ 1 & DQ 2
DQ 1
What are the different levels of
diversification firms can pursue by using different corporate level strategies
and what are the advantages to diversifying their operations?
DQ 2
What do you think
are the criteria a firm should use to evaluate targets for acquisition and how
should a company plan and undertake its merger acquisition strategic
initiatives?
Grand Canyon BUS485 WEEK 6
DQ 1 & DQ 2
DQ 1
An international strategy can take many forms. Explain what a global strategy is and how is it
different from a multi-domestic strategy. What are the traditional and emerging
reasons/motives that firms expand internationally?
DQ 2
What are some of the special features of
competing in foreign markets?
Grand Canyon BUS485 WEEK 7
DQ 1 & DQ 2
DQ 1
Discuss the role of organizational
controls and explain their importance.
DQ 2
Why is it necessary to regularly
evaluate business strategy?
Grand Canyon BUS485 WEEK 8
DQ 1 & DQ 2
DQ 1
What are the most effective leadership
styles? Why are they effective? In your opinion, what are the least effective
leadership styles? Explain.
DQ 2
Why are innovation and entrepreneurial
spirit important to market entry or market expansion? Give examples
Grand Canyon BUS485 WEEK 1
ASSIGNMENT
BUS-485 Capstone Project
Directions
Students will create a strategic
business plan for their culminating project in BUS-485. The structure of this
assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills, and knowledge developed
throughout theBS program at COB.
Youwill be required to submit a specific
section of the capstone in each Topicof the course as indicated in the
assignment instructions below.Each section will be
due by the end of the Topic in which it is assigned. Prepare eachassignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.Utilize the “Capstone
Project Template,”located in the course materials, to
organize the individual components into the final strategic business plan due
at the end of the course.
Topic 1: Overview of the
Capstone Project
Draft an overview of your project
(approximately 500-750 words). Refer to chapter 1 in
the textbook for additional information. Include the following in your draft:
1. 1.
Briefly describe the context and your organization.
2. 2.
Articulate the vision, mission, and strategy of your organization (or business
unit or division).
3. 3. Describe the nature of the business opportunity.
Topic 2: Environmental
Analysis and Industry Analysis
Usingthe Segments of the General
Environment, write the environmental analysis for your
organization(approximately 500-750 words). Refer to chapters 2 and 8in the textbook for additional information. Include the
following in your draft:
1. 1.
Incorporate theFive Forces of Competition to help write the industry analysis
for your organization (page 51).
2. 2.
Describe your sources of competitive advantage.
3. 3. Using
the International Entry Modes (Figure 8.5), describe
which mode(s) of entry you would use to expand globally and why you selected it
(even if expansion is hypothetical at this time). Select one country, such as
Canada, and discuss relevant cultural, political, and
economicfactors, and any language barriers that could impact your entry.
4. 4.
Identify the outlook, forecast, or trends for the type of organization you have
selected.Use the Scan, Monitor, Forecast and Assess model in chapter 2 to
complete this section.
Topic 3:Marketing Plan
Write the Marketing Plan for your
organization (approximately 750-1,000 words). Your plan should:
1. 1.
Describe the target market.
2. 2.
Identify the size of your potential target market.
3. 3.
Include a SWOT analysis (use a two by two table in
Word).
4. 4.
Describe the 4Ps of marketing in your organization (product/positioning,
pricing, promotion, and placement).If you have a service organization you may
consider describing the 4Is (intangibility, inconsistency, inseperabilty, and
inventory).
Topic 4: Organizational
Plan
Write theOrganizational Plan for your
organization (approximately 750-1,000 words). Refer to chapters 4 and 6 in the
textbook for additional information.
1. 1.
Describe who will comprise your management team and what talents or skills each of the team members will bring to the
organization.Include a simple organizational chart.
2. 2.
Outline a McKinsey 7-S Assessment/Model (strategy, structure, systems, shared
values, style, staff, skills) as it applies to your business.Review the McKinsey 7-S Resources in the topic materials for
additional information on completing this section.
3. 3.
Describe your business-level strategy (chapter 4 – cost leadership or
differentiated) and explain how it fits with the corporate-level strategy
(chapter 6 – low, medium, or high differentiation
plus value creating, value neutral, or value reducing) for your organization.
Topic 5: Operational Plan
Write the Operational Plan for your
organization(500-750 words). Refer to chapter 3 and pages 88, 113, and 116in the textbookfor additional information. Address the
following in the plan:
1. 1.
Describe the supply chain for your prospective organization. Where does your
organization bring value in this supply chain?
2. 2.
Indentify your main partners and suppliers. What are
their locations? What is your contingency plan?
3. 3.
Explain how you will optimize operational effectiveness in your organization.
4. 4.
Consider your operational plan from a value chain perspective and identify and
discuss the primary and support activities
(financial, human resources, and information systems management).
Topic 6: Financial Plan
Write the Financial Plan for your
organization (500-750 words).Create the accompanying spreadsheet(s) and address
the following in your plan:
1. 1. Using
Excel,create a three-year Pro Forma income statement
for your organization (or product/service).Review the resources in the topic
materials for additional information.
2. 2.
Calculate your financial break-even point.
BEP= Fixed Costs/ (unit price – variable
unit costs)
3. 3.
Identify possible sources for investment capital if required (friends, family,
banks, USSBA, etc.).
4. 4.
Explain how you will use financial information to help you craft your business
strategy.
5. 5.
Identify the key financial ratiosyou will use to measure the performance of your organization to determine success.
Milestones Schedule and
Critical Risks Assessment
Create the Milestones Schedule and
Critical Risks Assessment for your organization (500-750 words). Review chapter
9 in the textbook for additional information.
1. 1.
Describe the preferred timing and objectives for your business plan. Create a
visual tht includes critical decisions and dates in any of the following
formats: Excel spreadsheet, Gantt chart, network diagram, or task list. Refer
to the resources on charting and diagramming project
progress in the topic materials for additional information on creating your
Milestone Schedule.
2. 2.
Create contingency plans to address major problems or setbacks as they occur.
Topic 7: Strategic
Leadership and Entrepreneurship
Write the Strategic Leadership and
Entrepreneurship section for your Capstone(500-750 words). Refer to chapter 12
in the textbook for additional information. Be sure to address the following
questions:
1. 1. What
is your sphere of influence in your organization?
Based on this, what impact can you have on the implementation of your business
plan?
2. 2. What
is your own bias and how could it impact the development or progress of your
organization’s development?
3. 3. What
hurdles do you anticipate?
4. 4. What leadership style(s) will you have to demonstrate? How
could you incorporate Servant Leadership? Where do you fall short?
5. 5. What
are your strengths and weaknesses as they relate to your business?
6. 6. How
can you impact and influence others and your future
organization to deliver the results you expect?
Topic 8:Final Paper — Due
by the end of Topic 8
Executive Summary
Revise the Overview written in Topic 1
into the Executive Summary for your strategic business plan.Describe each
section of the plan in a few sentences so the reader
can understand what will follow in the detailed sectionsin your document.
Final Strategic Business
Plan
Integrate the components developed in
each Topic into a finalized strategic business plan. Incorporate any feedback
from your instructor into the final document as well.
The document should include appropriate headings for each section.Review the
“Capstone Project Template” in the Course Materials for a formatting sample.
You should cite and reference 7-10 secondary sources in
your final draft.Your final document should be between 4,250-5,250 words.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is/is not required.
You are required to submit this assignment to Turnitin. Refer to the directions in
the Student Success Center.
Grand Canyon BUS485 WEEK 2
ASSIGNMENT
Details:
This is a Collaborative Learning
Community (CLC) assignment.
In teams, refer to chapter 2,
“Experiential Exercises — Exercise 2: What Does the
Future Look Like?”
Select a trend, technology,
entertainment, or design that will significantly impact business in the near
future. Your goal is to determine which of the six dimensions of the general
environment will be affected by your selection.
Create a table, utilizing the attached template, to summarize the impact of
your selection.
Consult the resources mentioned at the
end of the exercise as a starting point for your research. You may need to
consult additional sources as well.
Your table should clearly identify the
selected trend, technology, entertainment, or design and provide a brief
explanation of its forecasted impact on business in the near future.
The table should also be accompanied by
a 250-500-word summary of the significance of your
findings and a reference page in APA format that includes a minimum of six
reputable sources (e.g., trade magazines, academic journals,
professional/government websites) you consulted to locate information for your
table.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are not required to submit this
assignment to Turnitin.
BENCHMARK ASSIGNMENTS
Grand Canyon BUS485 WEEK 2
(CAPSTONE PROJECT ) Assignment
Details:
Students will create a strategic
business plan for their culminating project in
BUS-485. The structure of this assignment is comprehensive and integrative. It
requires synthesis and evaluation of information, skills, and knowledge
developed throughout the program.
You will be required to submit a specific section of the Capstone in each topic of the course as
indicated in the assignment directions. Each section will be due by the end of
the topic in which it is assigned. Review “Capstone Project Assignment
Directions” for additional information.
Using the
Segments of the General Environment, write the environmental analysis for your
organization developed in Topic 1 (approximately 500-750 words). Refer to
Chapters 2 and 8 in the textbook for additional information. Include the
following in your draft:
1. Incorporate the Five Forces of Competition to help write the
industry analysis for your organization (Chapter 2, Figure 2.2 The Five Forces
of Competition Model).
2. Describe
your sources of competitive advantage.
3. Using
the Modes of Entry and their Characteristics (Chapter
8, Figure 8.5), describe which mode(s) of entry you would use to expand
globally and why you selected it (even if expansion is hypothetical at this
time). Select one country, such as Canada, and discuss relevant cultural,
political, and economic factors, and any language
barriers that could impact your entry.
4. Usinng
the Parts of the External Environmental Analysis (Chapter 2, Table 2.2),
identify the outlook, forecast, or trends for the type of organization you have
selected.
Prepare this assignment according to the APA guidelines found in the APA Style
Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this
assignment to Turnitin. Please refer to the directions in the Student Success
Center.
Grand Canyon BUS485 WEEK 3
(CAPSTONE PROJECT ) Assignment
Details:
Students will create a strategic business plan for their culminating project in
BUS-485. The structure of this assignment is comprehensive and integrative. It
requires synthesis and evaluation of information, skills, and knowledge
developed throughout the program.
You will be required to submit a specific section of the Capstone in each topic of the
course as indicated in the assignment directions. Each section will be due by
the end of the topic in which it is assigned. Review “Capstone Project
Assignment Directions” for additional information.
Write the Marketing Plan for your
organization (750-1,000 words). Use the topic material articles and the
textbook to help in completing the assignment.
Address the following:
1. Describe
the target market.
2. Identify
the size of your potential target market.
3. Include
a SWOT analysis (use a two by two table in Word).
4. Describe
the 4Ps of marketing in your organization (product/positioning, pricing,
promotion, and placement). If you have a service organization you may consider
describing the 4Is (intangibility, inconsistency,
inseparability, and inventory).
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment
to become familiar with the expectations for successful completion.
You are required to submit this
assignment to Turnitin. Refer to the directions in the Student Success Center.
Grand Canyon BUS485 WEEK 4
(CAPSTONE PROJECT ) Assignment
Details:
Students will create a strategic
business plan for their culminating project in BUS-485. The structure of this
assignment is comprehensive and integrative. It requires synthesis and
evaluation of information, skills, and knowledge
developed throughout the program.
You will be required to submit a
specific section of the Capstone in each topic of the course as indicated in
the assignment directions. Each section will be due by the end of the topic in
which it is assigned. Review “Capstone Project
Assignment Directions” for additional information.
Write an Organizational Plan for your
organization (approximately 750-1,000 words). Refer to Chapters 4 and 6 in the
textbook for additional information.
1. Describe
who will comprise your management team and what
talents or skills each of the team members will bring to the organization.
Include a simple organizational chart.
2. Outline
a McKinsey 7-S Assessment/Model (strategy, structure, systems, shared values,
style, staff, skills) as it applies to your business.
Review the McKinsey 7-S Resources in the Topic Materials for additional
information on completing this section.
3. Describe
your business-level strategy (Chapter 4 – cost leadership or differentiated)
and explain how it fits with the corporate-level
strategy (Chapter 6 – low, medium, or high differentiation plus value creating,
value neutral, or value reducing) for your organization.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located
in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student
Success Center.
Grand Canyon BUS485 WEEK 5
(CAPSTONE PROJECT ) Assignment
Details:
Students will create a strategic
business plan for their culminating project in BUS-485. The structure of this assignment is comprehensive and integrative. It requires
synthesis and evaluation of information, skills, and knowledge developed
throughout the program.
You will be required to submit a
specific section of the Capstone in each topic of the course as indicated in the assignment directions. Each section will be
due by the end of the topic in which it is assigned. Review “Capstone Project
Assignment Directions” for additional information.
Write the Operational Plan for your
organization (500-750 words). Refer to Chapter 3,
Figure 3.3 A Model of the Value Chain, Chapter 4, Figure 4.2 Examples of
Value-Creating Activities Associated with the Cost Leadership Strategy, and
Chapter 4, Figure 4.3 Examples of Value-Creating Activities Associated with the
Differentiation Strategy in the textbook for
additional information.
Address the following in the plan:
1. Describe
the supply chain for your prospective organization. Where does your
organization bring value in this supply chain?
2. Identify
your main partners and suppliers. What are their
locations? What is your contingency plan?
3. Explain
how you will optimize operational effectiveness in your organization.
4. Consider
your operational plan from a value chain perspective and identify and discuss
the primary and support activities (financial, human
resources, and information systems management).
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment
to become familiar with the expectations for successful completion.
You are required to submit this
assignment to Turnitin. Please refer to the Student Success Center.
Grand Canyon BUS485 WEEK 6 ( Peregrine Comprehensive ) Assignment
Details:
Details:
Business
Knowledge Test
BUS-485 is typically the last course
taken by incoming business students. In Week 12, students will be required to
take a comprehensive test that will measure their basic business knowledge.
This test will allow us to document the
effectiveness of our programs in developing students’ business skills, which is
required by our accrediting agencies. It will also allow us to compare the
quality of our program with other business schools.
Students will receive a grade based on
their test scores. Grades will be assigned according to the following scale:
1. 1. 60%
or above–50 points
2. 2.
40-59%–40 points
3. 3. 39%
or below–30 points
Grand Canyon BUS485 WEEK 6
( Capstone Project ) Assignment
Details:
Students will create a strategic
business plan for their culminating project in BUS-485. The structure of this
assignment is comprehensive and integrative. It requires synthesis and
evaluation of information, skills, and knowledge developed throughout the program.
You will be required to submit a
specific section of the Capstone in each topic of the course as indicated in
the assignment directions. Each section will be due by the end of the topic in
which it is assigned. Review “Capstone Project
Assignment Directions” for additional information.
Write the Financial Plan for your
organization (500-750 words). Create the accompanying spreadsheet(s) and
address the following in your plan:
1. Using
Excel, create a three-year pro forma income statement for your organization (or product/service). Review the resources in the
topic materials for additional information.
2. Calculate
your financial break-even point: BEP= Fixed Costs/ (unit price – variable unit
costs).
3. Identify
possible sources for investment capital if required
(friends, family, banks, USSBA, etc.).
4. Explain
how you will use financial information to help you craft your business
strategy.
5. Identify
the key financial ratios you will use to measure the performance of your
organization to determine success.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become familiar with the expectations for successful
completion.
You are required to submit this
assignment to Turnitin. Please refer to the directions in the Student Success
Center.
Grand Canyon BUS485 WEEK 6
( Critical Risks Assessment) ASSISNMENT
Details:
Students will create a strategic
business plan for their culminating project in BUS-485. The structure of this
assignment is comprehensive and integrative. It requires synthesis and
evaluation of information, skills, and knowledge developed throughout the program.
You will be required to submit a
specific section of the Capstone in each topic of the course as indicated in
the assignment directions. Each section will be due by the end of the topic in
which it is assigned. Review “Capstone Project Assignment
Directions” for additional information.
Create the Milestones Schedule and
Critical Risks Assessment for your organization (500-750 words). Refer to
Chapter 9 in the textbook and the topic material resources for additional
information.
1. Describe
the preferred timing and objectives for your business
plan. Create a visual tht includes critical decisions and dates in any of the
following formats: Excel spreadsheet, Gantt chart, network diagram, or task
list. Refer to the resources on charting and diagramming
project progress in the Topic Materials for additional information on creating
your Milestone Schedule.
2. Create
contingency plans to address major problems or setbacks as they occur.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located
in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become familiar with the
expectations for successful completion.
You are required
to submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Grand Canyon BUS485 WEEK 7
( Capstone Project) ASSISNMENT
Details:
Students will create a strategic
business plan for their culminating project in
BUS-485. The structure of this assignment is comprehensive and integrative. It
requires synthesis and evaluation of information, skills, and knowledge
developed throughout the program.
You will be required to submit a
specific section of the Capstone in each topic of the
course as indicated in the assignment directions. Each section will be due by
the end of the topic in which it is assigned. Review “Capstone Project
Assignment Directions” for additional information.
Write the Strategic Leadership and Entrepreneurship section for your Capstone project (500-750
words). Refer to Chapter 12 in the textbook for additional information. Be sure
to address the following questions:
1. What is
your sphere of influence in your organization? Based on this, what impact can you have on the implementation of your business plan?
2. What is
your own bias and how could it impact the development or progress of your
organization’s development?
3. What
hurdles do you anticipate?
4. What
leadership style(s) will you have to demonstrate? How
could you incorporate servant leadership? Where do you fall short?
5. What are
your strengths and weaknesses as they relate to your business?
6. How can
you impact and influence others and your future organization to deliver the
results you expect?
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this
assignment to Turnitin. Please refer to the directions in the Student Success
Center.
Grand Canyon BUS485 WEEK 8
( Capstone Project) ASSISNMENT
Details:
Students will create a strategic business plan for their culminating project in
BUS-485. The structure of this assignment is comprehensive and integrative. It
requires synthesis and evaluation of information, skills, and knowledge
developed throughout the program.
You will be required
to submit a specific section of the Capstone in each topic of the course as
indicated in the assignment directions. Each section will be due by the end of
the topic in which it is assigned. Review “Capstone Project Assignment
Directions” for additional information.
Executive
Summary
Revise the Overview written in Topic 1
into the Executive Summary for your strategic business plan. Describe each
section of the plan in a few sentences so the reader can understand what will
follow in the detailed sections in your document.
Final
Strategic Business Plan
Integrate the components developed in
each topic into a finalized strategic business plan. Incorporate any feedback
from your instructor into the final document as well. The document should
include appropriate headings for each section. Review
“Capstone Project Template” in the Course Materials for a formatting sample.
You should cite and reference 7-10 secondary sources in your final draft. Your
final document should be between 4,250-5,250 words.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this
assignment to Turnitin. Refer to the directions in the Student Success Center.
Grand Canyon BUS485 WEEK 8
(Capstone Presentation) ASSISNMENT
Details:
Students will create a strategic business plan for their culminating project
in BUS-485. The structure of this assignment is comprehensive and integrative.
It requires synthesis and evaluation of information, skills, and knowledge
developed throughout the program.
You will be
required to submit a specific section of the Capstone in each topic of the
course as indicated in the assignment directions. Each section will be due by
the end of the topic in which it is assigned. Review “Capstone Project
Assignment Directions” for additional information.
Create a visually engaging,
professionally designed PowerPoint presentation (10-15 slides) to deliver the
findings of your Capstone project. Your presentation will be evaluated based on
the following:
1. Organization
2. Content
3. Delivery
4. Professional appeal
5. Slide
design
Include a reference slide with a minimum
of six reputable sources (e.g., trade magazines, academic journals,
professional/government websites) you consulted to locate information for your
presentation (these may be resources utilized for
your Capstone). Include speaking notes for each slide. You may take the notes
from your Capstone and/or Executive Summary.
APA format is not required, but solid
academic writing is expected.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment
to become familiar with the expectations for successful completion.
You are not required to submit this
assignment to Turnitin
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