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AMP415 Week 8 CLC Pricing
Decisions Assignment
Details:
This is a CLC assignment.
Within your CLC, choose a publicly
traded company and identify one of its products that
the group will analyze. Describe the strategic implications that would need to
be considered in setting a price for that product, and determine whether the
group would use a market-based pricing approach or a cost-based pricing
approach to setting the product price. Explain the
rationale behind choosing the pricing approach. Identify the costs that the
group thinks would be considered in setting the product price, and come up with
a sample cost structure for the product (make it as realistic as possible). Calculate a price for the product, and defend your
product price and related cost structure.
Present your responses in a paper of
1,000-1,500 words.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
You are required to submit this
assignment to Turnitin. Please refer to the directions in the Student Success
Center.
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