AMP425 Full Class Assignment
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Marketing
Environment
Assignment
AMP 425 Week 1 Assignment
Environmental Scan
Details:
Write a 500-750-word essay that
discusses how the current state of the economy will
impact completing an environmental scan.
Include an introduction and conclusion
that make relevant connections to course objectives.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric.
Instructors will be using the rubric to grade the assignment; therefore,
students should review the rubric prior to beginning the assignment to become
familiar with the assignment criteria and
expectations for successful completion of the assignment.
You are required to submit this
assignment to Turnitin. Refer to the directions in the Student Success Center.
Only Word documents can be submitted to Turnitin.
AMP 425 Weeks 2 Assignment Target-Market Strategy Benchmark Assignment
Details:
Create a new product that will serve two
business (organizational) markets.
Write a 750-1,000-word paper that
describes your product, explains your strategy for entering the markets,
applies marketing concepts to improve competitive
advantage, and analyzes the potential barriers you may encounter. Explain how
you plan to ensure your product will be successful, given your market strategy.
Include an introduction and conclusion
that make relevant connections to course objectives.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment
to become familiar with the expectations for successful completion.
You are required to submit this
assignment to Turnitin. Only Word documents can be submitted to Turnitin.
AMP 425 Week 3 Marketing
Plan Strategy (Benchmark Assignment)
Details:
As a brand manager, for a product of
your choice, analyze markets and consumer behavior to develop a strategy for
launching the product in a manner most likely to capture the attention of the
product’s primary target market.
Write a 500-1,000-word
paper describing the product and outlining your strategic approach to marketing
this product.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.
This assignment uses a rubric. Please
review the rubric prior to beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this
assignment to Turnitin. Only Word documents can be submitted to Turnitin.
AMP 425 Week 4
Differentiating Between Services and Goods Marketing
Details:
Write a 500-750-word paper that
identifies the major characteristics of services compared with goods, and
describe how technology is changing the customer service and service offerings.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.
This assignment uses a grading rubric.
Instructors will be using the rubric to grade the
assignment; therefore, students should review the rubric prior to beginning the
assignment to become familiar with the assignment criteria and expectations for
successful completion of the assignment.
You are required to submit this
assignment to Turnitin. Refer to the directions in
the Student Success Center. Only Word documents can be submitted to Turnitin.
AMP 425 Week 5
Collaborative Learning Community: Rebranding Strategy
Details:
This is a Collaborative Learning
Community (CLC) assignment.
The instructor
will assign you to a group at the beginning of Module 5.
As a group, identify one current
struggling consumer product.
Create a 10-12-slide PowerPoint
presentation (with speaker notes) that outlines a rebranding strategy for the
product identified.
Presentation must include a new name,
changes in packaging, the price point, product position, advertising strategy,
a distribution method, and improvements in design or quality.
While APA format is not required for the
body of this assignment, solid academic writing is
expected and in-text citations and references should be presented using APA
documentation guidelines, which can be found in the APA Style Guide, located in
the Student Success Center.
This assignment uses a grading rubric.
Instructors will be using the rubric to grade the
assignment; therefore, students should review the rubric prior to beginning the
assignment to become familiar with the assignment criteria and expectations for
successful completion of the assignment.
You are not required to submit this assignment to Turnitin, unless otherwise directed by
your instructor. If so directed, refer to the Student Success Center for
directions. Only Word documents can be submitted to Turnitin.
AMP 425 Week 6 Marketing
and Distribution Channel Letter
Details:
This assignment challenges the student
to think creatively.
The deliverable is a single-page letter
addressed to a hypothetical website development company.
Place yourself in the role of a
marketing executive in a hypothetical firm who is
launching a new product that needs to be marketed.
Your firm has agreed to hire a
professional website development company to market your product. The website
developer needs the following information:
·
A brief description of the product
·
A description of the market
channels
·
A description of the distribution channels
APA format is not required, but solid
academic writing is expected.
This assignment uses a grading rubric.
Instructors will be using the rubric to grade the assignment; therefore,
students should review the rubric prior to beginning
the assignment to become familiar with the assignment criteria and expectations
for successful completion of the assignment.
You are required to submit this
assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
AMP 425 Week 7
Collaborative Learning Community: Public Relations Campaign
Details:
This is a Collaborative Learning
Community (CLC) assignment.
The instructor will assign you to a group at the beginning of Module 7.
In your group, create a public relations
campaign for a financial institution that has recently received negative
exposure in the media pertaining to its lack of responsiveness to those wishing
to modify existing home loans. The goal of your
campaign is to influence public opinion, restore credibility, and generate
positive press reporting.
The campaign must be presented in the
form of a 15-20-slide PowerPoint presentation and accompanied by a
750-1,050-word narrative.
Prepare this assignment according to the
APA guidelines found in the APA Style Guide, located in the Student Success
Center. An abstract is not required.
This assignment uses a grading rubric.
Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to
beginning the assignment to become familiar with the assignment criteria and
expectations for successful completion of the assignment.
You are not required to submit this
assignment to Turnitin, unless otherwise directed by
your instructor. If so directed, refer to the Student Success Center for
directions. Only Word documents can be submitted to Turnitin.
AMP 425 Week 8 Executive
Summary: Annual Marketing Plan
Details:
Develop a 750-1,000-word executive summary of your organization’s (or one you know well)
annual marketing plan.
Summary should include a brief situation
analysis, marketing objectives, strategies, tactics, financial considerations,
and a timetable for implementation.
Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a grading rubric.
Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the
assignment to become familiar with the assignment criteria and expectations for
successful completion of the assignment.
You are required to submit this
assignment to Turnitin. Refer to the directions in
the Student Success Center. Only Word documents can be submitted to Turnitin.
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