Assignment 2: External and Internal Environment
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The Company
I selected for this paper is Honda Motor Co.
Choose an industry
you have not yet written about in this course, and one publicly traded
corporation within that industry. Research the company on its own Website, the
public filings on the Securities and Exchange Commission EDGAR database
(http://www.sec.gov/edgar.shtml), in the University's online databases, and any
other sources you can find. The annual report will often provide insights that
can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
•
Choose the two (2) segments of the general environment that would rank
highest in their influence on the corporation you chose. Assess how these
segments affect the corporation you chose and the industry in which it
operates.
•
Considering the five (5) forces of competition, choose the two (2)
that you estimate are the most significant for the corporation you chose.
Evaluate how well the company has addressed these two (2) forces in the recent
past.
•
With the same two (2) forces in mind, predict what the company might
do to improve its ability to address these forces in the near future.
•
Assess the external threats affecting this corporation and the
opportunities available to the corporation. Give your opinions on how the
corporation should deal with the most serious threat and the greatest
opportunity. Justify your answer.
•
Give your opinion on the corporation’s greatest strengths and most
significant weaknesses.
Choose the strategy or tactic the corporation should select to take
maximum advantage of its strengths, and the strategy or tactic the corporation
should select to fix its most significant weakness. Justify your choices.
•
Determine the company’s resources, capabilities, and core competencies.
•
Analyze the company’s value chain to determine where they can create
using the resources, capabilities, and core competencies discussed above.
•
Use at least three (3) quality references. NOTE: Wikipedia and other
Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed double spaced, using Times New Roman font (size 12) with one
inch margin on all sides; references must follow APA format.
Include a cover page (Cover page and reference are not included in the
required page length).
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