Assignment 2: External and Internal Environment
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The Company
I selected for this paper is Honda Motor Co.
Choose an industry
you have not yet written about in this course, and one publicly traded
corporation within that industry. Research the company on its own Website, the
public filings on the Securities and Exchange Commission EDGAR database
(http://www.sec.gov/edgar.shtml), in the University's online databases, and any
other sources you can find. The annual report will often provide insights that
can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
•
Choose the two (2) segments of the general environment that would rank
highest in their influence on the corporation you chose. Assess how these
segments affect the corporation you chose and the industry in which it
operates.
•
Considering the five (5) forces of competition, choose the two (2)
that you estimate are the most significant for the corporation you chose.
Evaluate how well the company has addressed these two (2) forces in the recent
past.
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