MGT 530 Week 1 Case Analysis:
Conference Decision Case
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In less than two weeks, an
accounting system user’s conference is scheduled to be held in New Orleans,
Louisiana on September 13–16, 2005. Unfortunately, Hurricane Katrina has struck
the city leaving a wake of destruction. Based on what you see on television,
the hotel and the city cannot possibly accommodate this or any conference for
the foreseeable future.
Approximately 200 attendees are
scheduled to attend, flying in from all over the country. All attendees prepaid
their registration fee for the conference.
With a lot of competition in the
marketplace, getting the users to participate in the annual user’s conference
is critical to retain current customers. During the conference, several product
enhancement ideas are developed by the users, and this input is often used in
future releases of the product.
Potential new customers are invited
to the event, and their involvement often leads to securing new contracts for
the accounting system as they gain confidence in the system, seeing others use
it.
As head of the group that puts on
the conference, you are faced with making a determination of what to do with
this year’s conference. You are getting calls from the registered attendees
asking what to do.
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